13 must-try B2B marketing optimization tools

B2B tech stacks are becoming increasingly complex, with too many point solutions —  some rarely used — and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. 

New and promising tools are emerging almost daily and deserve a closer look. After all, shiny objects often shine for a reason. Here are 13 B2B marketing tools that have caught my attention.

Data

B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. But thankfully, more and more tools and services are coming to help. 

• Clay lets us build contact records from various data providers, develop lead-scoring models, gather intent signals and integrate the data into our prospecting workflows. 
• With a focus on developing ideal customer profiles (ICPs), KeyPlay enables marketing and sales teams to identify their ICPs, find look-alike prospects, identify purchase intent signals and even balance sales territory assignments to pursue them. 
• Humantic.ai delivers “buyer intelligence” to help the marketing and sales teams access the personality profiles of their targets and craft the most appropriate messages to get their attention and convert. 
• Trendemon promises to optimize your website’s visitor experiences based on testing at the page and customer journey levels. It then serves up a personalized set of pages, including landing pages customized to the visitor’s role in the buying group. 

Dig deeper: 15 cutting-edge tools every B2B marketer should know

Video

Video remains one of the top B2B marketing communication channels today. Unsurprisingly, many tools have emerged to help amateurs like me create effective video messaging without needing special skills or costly equipment. Some of these tools include:

• Synthesia, which generated customizable talking-head videos from mere scripts.
• HeyGen, also for talking-head videos from a script but produced in your choice of 175 languages.
• Vyond, for quick and easy creation of animated explainer videos.

Matchmaking sites

• Acadium, a matchmaking site for interns. Businesses get low-cost digital marketing help, and students get valuable experience and mentorship. 
• Looking to research your target audience so you can craft a more relevant GTM strategy and more powerful messaging? Wynter delivers your ideal target audiences within a 48-hour turnaround to give you the feedback and insights you need. 

Dig deeper: 9 must-have tools for demand gen marketing

Event tech

• Try Goldcast to run your next digital event, whether a webinar, podcast or large-scale hybrid conference. This platform was built specifically for B2B marketers.

AI

AI is rapidly evolving everywhere, and we’re only beginning to tap into its potential. Here are a few example tools:

• Durable, an AI-driven tool that claims to build a fresh website for you from scratch. 
• Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. It promises higher margins thanks to flexible AI-supported price optimization capabilities. 
• ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses. After just 75 minutes of discovery meetings with the business owner, it generates a detailed marketing plan with execution instructions — all at a reasonable price. 

While the political landscape may be uncertain, the business world continues to experience steady progress and promising developments.

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