Marketing artificial intelligence (AI)
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is here—and it’s changing how brands connect with customers.
Sponsored White Papers & Webinars
Turn real-time data into smarter customer journeys
Connect the dots between real-time data and real-world results.
The ultimate consent strategy to maximize customer opt-ins
Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
Drive smarter marketing—with data that leads
See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
Marketing artificial intelligence (AI)
5 ways marketers are actually using AI to get more done
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
Optimization and personalization
Cross-channel personalization: what works now across generations and channels
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
Optimization and personalization
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
Marketing artificial intelligence (AI)
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
Unblock your creative flow with AI
Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
Rethink what your CMS should do—for you, your team, and your growth
Is your CMS built for where your business is going—or where it’s been?
AI is moving fast. Can your marketing ops keep up?
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Want better email results? Start with your data.
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
Think email is dead? Think again.
Email’s not dead — it remains a powerful tool for driving real results.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Project and workflow management
Managing complex marketing campaigns
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
The future of ecommerce: Insights from 200+ retailers
This report reveals how AI is transforming ecommerce and increasing sales and engagement.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Make 2025 the year your video creative shines
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Marketing artificial intelligence (AI)
How AI is radically reshaping marketing budgets
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Optimization and personalization
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Get more out of your webinars and virtual events with 24/7 engagement
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
How content is critical to a winning ecommerce strategy
Get winning strategies for product discovery, driving traffic, and personalization
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Mastering email campaign execution
Don't miss this opportunity to learn how to create more effective and engaging emails.
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Content management systems (CMS)
Future-proof your content strategy
Learn how to optimize your content for maximum impact
The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Marketing artificial intelligence (AI)
Unlocking the full potential of GenAI in marketing
Why data and analytics are the foundation of successful GenAI implementation.
Data management platform (DMP)
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.