The latest AI-powered martech news and releases

An ancient Greek generation once complained that this new-fangled writing would destroy the next generation’s ability to remember things. That’s the earliest “kids these days” complaint I’ve ever encountered, and they have continued ever since.

That’s why I hesitate to pass along stories that amount to “GENERATIVE AI ROTS YOUR BRAIN!” However, science — and real science — is strong in this one. Earlier this week, ace contributor Zac Stucki wrote about MIT research showing that using GenAI weakens critical thinking skills.

Other research has found that AI use can reduce the need for deep, focused thought, potentially leading to decreased engagement in complex cognitive processes, also known as cognitive atrophy.

This week, a study published in The Lancet found that doctors “who got used to using artificial intelligence (AI) during colonoscopies detected significantly fewer precancerous growths when the technology was taken away.” 

Maybe GenAI can write up a warning label.

Here are this week’s AI-powered releases and news items. Use at your own risk.

August 14, 2025

Aaru partnered with Interpublic to use AI-powered predictive simulations for marketing. The collaboration will create a “Simulation Studio” for clients to see how campaigns can be quickly adapted and scaled across different platforms.

C3 AI launched C3 Agentic AI Websites, a product that transforms any website into a conversational platform. The technology uses generative AI and proprietary content parsing to provide instant answers to user questions by synthesizing information from a company’s website.

Choozmo Inc. launched an AI Content Marketing Specialist for small businesses and content creators. The tool uses large language models and data analytics to track market trends and audience behavior, then delivers targeted content.

Columbus Marketing Experts launched an AI Search Visibility Program. This program is a marketing strategy that helps businesses secure top rankings on emerging AI-driven search platforms.

Cresta launched an AI-augmented customer experience solution for email support. This offering provides agents with AI-powered knowledge-surfacing and suggested replies to help them with email conversations.

esbconnect launched a retargeting tool called Optivo, which identifies anonymous website visitors and sends them an email. The service works by matching visitors with an email address from a database and then sending them an email.

HG Insights launched the Revenue Growth Agentic Ecosystem, which delivers AI-driven Go-to-Market solutions. The ecosystem combines market intelligence and real-time activation, with copilots for strategy, sales, and marketing.

HuLoop Automation announced platform updates that included a new AI assistant called HuGO Sidekick. The assistant has predictive automation build capabilities and a unified knowledge base for platform insights.

Interpublic partnered with Aaru to use AI-powered predictive simulations for marketing. The collaboration will create a “Simulation Studio” for clients to see how campaigns can be adapted and scaled.

Landbase acquired Adauris to bring Vibe AI to inbound marketing. This acquisition brings  Adauris’s expertise in content-driven lead generation and high-intent signal infrastructure into Landbase’s GTM-1 Omni orchestration engine. 

Maven AGI released Maven Voice, a voice AI agent for live customer support calls. The product uses a Maven engine to handle complex conversations with adaptive logic and can integrate with existing telephony and CRM systems. It uses a combination of Maven Orchestration and Speech Intelligence from partners to access CRM data and generate natural dialogue.

Momentum launched SmartClips, an AI video agent that turns sales and customer calls into shareable video highlights. The agent identifies key moments from calls to generate short video clips.

One Click SEO unveiled two new services, One Click GEO and Aura, for brand visibility in AI-first search. The services focus on optimizing a brand’s digital presence to be favorably represented in AI-generated responses.

Pollo AI launched a new photo-to-avatar video generator on its AI video creation platform. The tool transforms an image into a speaking AI avatar with realistic features.

Samba TV launched a Snowflake native app for identity matching inside Snowflake Clean Rooms. It puts its AI-powered identity graph into the Snowflake environment so users can match devices to people in real time without moving data. It runs matching logic inside Snowflake using AI/ML models and serves results directly inside the clean room

Smart Communications acquired Pendula to advance its omnichannel orchestration with AI-powered engagement. The acquisition integrates Pendula’s Intelligence Suite, which includes analytics and AI decisioning, into Smart’s platform.

SuperOps launched an agentic AI marketplace in partnership with AWS. It gives  MSPs a place to pick AI agents and lets developers publish and earn from their creations. It pairs a shared community, a developer challenge licensed by AWS and a catalog of ready-to-use agents.

TechSee partnered with BrightContact to bring its Sophie AI platform to contact centers. The partnership will use AI-powered visual flows and remote diagnostics to improve operations.

Xole AI launched an advanced AI Image Upscaler that improves image quality up to 8x. The tool uses machine learning to reconstruct missing details while preserving image quality.

Xsolla announced a platform expansion for developers to monetize games across multiple platforms. The new offerings included SDKs for Windows and the Epic Games Store, a partnership with Pley, and a Discord Bot for selling digital goods.

August 7, 2025

8×8 added AI enhancements across its CX platform. The upgrades included “8×8 Smart Assist + Conversation Intelligence” and “Self-service, PCI-Compliant Payments.” Smart Assist analyzed customer interactions to provide real-time AI guidance to agents.

Adtelligent launched a new Retail Media Platform. This product was designed to help retailers create new monetization opportunities by turning their digital properties into scalable media platforms. The platform provided omnichannel ad delivery across on-site, off-site, and in-store channels.

BRAIN PR launched a new AI-powered media intelligence framework. The framework was designed to measure earned media performance by tracking brand mentions and related coverage across AI models. A key feature is its ability to provide real-time visibility into how stories are represented in AI-generated responses.

Digital Innovations Holding Group launched the IRMA Engine, a proprietary AI platform. The engine was designed for automated marketing across all major digital channels. A key feature is its ability to automate every stage of a marketing campaign, from strategy and content creation to execution and analytics.

DoubleVerify (DV) expanded its AI-powered brand suitability measurement coverage across Meta’s Feeds and Reels. This upgrade provided end-to-end content-level controls and reporting in 34 languages. The system used an AI engine that analyzed various content forms, including video, image, audio, speech, and text.

Eminent SEO launched new AI Optimization Services. The services covered every facet of Generative Engine Optimization. A key feature of the service is its ability to identify blind spots by running prompt simulations across top large language models.

ideart.ai unveiled a new Multi-Model AI Creative Studio. The platform integrated image and video generation models. A key feature is its API-first architecture, which made it easy for developers to embed ideart.ai rendering into any product.

involve.me launched a conversational AI Agent for funnel creation. Users built complete sales and marketing funnels by typing prompts in a chat interface. The AI Agent worked alongside a traditional drag-and-drop editor, allowing for a hybrid approach.

NewsOut integrated Mobiquity Technologies’ CMOne platform. This partnership introduced new AI-powered tools for automating brand storytelling, content creation, and media optimization. The collaboration provided a unified solution that automated asset creation and placed brand stories in front of a wide audience.

OPTIZMO introduced Deploy, an email deployment platform. The platform simplified campaign execution and provided an automated system that orchestrated campaign deployment and real-time compliance. A key feature is its continuous revenue optimization, which constantly tested different offers and creative variations on micro-segments.

Pega introduced new self-service capabilities by combining Pega Blueprint and Pega Predictable AI technology. The new product, called Pega Self-Service Agent, was a workflow-powered solution for customer self-service. It allowed organizations to embed enterprise workflows into interactive self-service channels.

PulsePoint launched Adaptive Optimization, a new AI-powered capability. This product was designed to improve the execution of both healthcare professional and direct-to-consumer campaigns. It used a direct understanding of clinicians and de-identified patient cohorts to optimize campaign delivery in real time.

Scalenut launched two new tools: GEO Watchtower and Social Upreach. These tools were designed to help marketers maintain visibility and relevance in AI-driven search environments. The new products were created to address the visibility gaps that exist in generative search results.

search.com introduced a new model for its generative AI search platform. This approach benefited consumers, publishers, and brands. The platform allowed consumers to earn cash back and provided publishers with a way to monetize their content.

Sjinn launched a Video Agent, an AI Creative Director. The product automated the entire production process for ads and story videos. A key feature is its ability to maintain consistent characters and styles for series advertisements or story videos.

Sprout Social acquired NewsWhip, a company specializing in AI-powered, predictive media intelligence. This acquisition enhanced Sprout Social’s predictive intelligence capabilities. The new capabilities provided a predictive, agentic experience that allowed enterprises to navigate the media landscape.

Support Partners launched Catalyst for Retail. This solution was built on Microsoft Azure and automated the creation, localization, optimization, and orchestration of rich video content. Its key features were delivered through a set of intelligent AI agents that performed various tasks.

Tracer AI launched Tracer Protect for ChatGPT. This solution was designed to combat brand threats from AI chatbots. It used AI to monitor and protect brands from reputational harm propagated by bad actors.

Wiland launched RapidPost, a high-velocity direct mail solution. The solution allowed brands to send highly targeted mailings to customers and prospects quickly. A key feature is its use of first-party data and predictive modeling to identify consumers who have recently made purchases or donations.

Windfall unveiled Windfall AI Copilot, a conversational AI partner. The product was designed to help go-to-market teams explore and activate people data. A key feature is its ability to help users find patterns in their data and receive best-practice suggestions.

July 31, 2025

Audiense launched MCP Connectors. These connectors integrate audience intelligence into AI workflows. They provide a customizable, no-code way to translate insights into actions.

Birdelo relaunched its PR platform. This upgrade includes AI search capabilities and a marketplace. It gives journalists the ability to search brands and experts using AI filters, and request samples.

Dailymotion Advertising introduced EchoAI, a conversational ad format. This product integrates a conversational AI engine with creative experiences. It allows brands to engage audiences in real-time conversations directly from video ads.

DataDome partnered with TollBit to provide real-time control and monetization of AI agents. It provides visibility and control over AI agents and LLM-driven traffic.

Digital Culture Group launched its AI solution, Audience Resonance Index™ (ARI). This platform predicts why audiences will engage with advertising. It decodes subconscious motivators and emotional intent before ad spend.

Digital Remedy debuted RemyAI, an artificial intelligence assistant. This tool helps media teams analyze campaign performance and identify trends. It allows users to ask natural language questions about campaign specifics.

Fire on the Hill launched a new Generative Engine Optimization (GEO) service to help brands shape how they appear in the responses of tools like ChatGPT, Perplexity and Google’s AI Overview. The GEO service sits within Fusion, Fire on the Hill’s digital arm, which specializes in AI and SEO solutions.

Google Cloud made Veo 3 and Veo 3 Fast available on Vertex AI. Veo 3 is a video generation model, and Veo 3 Fast is optimized for speed. They both turn text into video, and now offer image-to-video capabilities.

HUMAN Security launched HUMAN Sightline, a cyberfraud defense solution. This solution secures interactions across the customer journey with AgenticTrust. AgenticTrust provides visibility and control to AI agent activity.

InMarket launched its AI-Powered “Unified Measurement” platform. This product provides a platform for marketers to understand results. It offers holistic marketing measurement and optimization.

InMoment launched AI Auto Responding for Enterprise Reviews Management. This feature provides businesses with AI-powered responses to customer reviews. It produces unique responses based on sentiment, context, and brand guidelines, supporting various languages..

Luxury Presence debuted a Fully Autonomous AI Marketing Team for real estate agents. This team includes AI specialists for lead nurturing, SEO, ads, and blogs. They operate without direct agent management, handling tasks around the clock.

Meltwater debuted GenAI Lens. This product gives businesses insights into how their brand is discussed across major AI assistants and Large Language Models. It monitors and analyzes responses from various GenAI tools.

Optimizely announced innovations to its CMS. They prepare content for AI-powered discovery. They include page optimization, site-wide optimization, and GEO analytics.

Reveal introduced AI-driven features to its Mira Console. These capabilities provide deeper insights for out-of-home (OOH) campaign performance reporting. The AI offers contextualization of results and identifies crucial insights.

SEOPage.ai launched a page generation tool for strategic traffic acquisition. This tool creates SEO-optimized content for alternative, best, and FAQ pages. It aims to capture competitor traffic and target industry keywords.

Similarweb launched its GenAI Intelligence Toolkit. This product helps businesses understand their performance across AI-powered discovery and search tools. It provides visibility and traffic data for Generative AI platforms.

Spectrum Reach introduced Architect, an AI-powered tool for advertisers. This tool optimizes campaign recommendations and identifies missed opportunities across TV. It builds on the existing Audience Reach Optimizer tool.

Spreetail introduced “Price Pulse,” a predictive pricing engine. This tool optimizes pricing strategies across marketplaces. It uses real-time seasonality trends and AI-driven pricing logic.

Sprout Social acquired NewsWhip. This acquisition is aimed at improving Sprout Social’s predictive intelligence. NewsWhip identifies trending stories using real-time social engagement data.

StackAdapt unveiled its Snowflake Native App, powered by Snowflake Cortex AI. This app converts first-party data into audience segments within Snowflake. It allows marketers to activate their first-party data for programmatic campaigns.

TapClicks launched SmartEmail, an AI-driven capability. This feature automates the creation and delivery of marketing performance insights. It sends campaign data analysis and narrative insights directly to inboxes.

July 24, 2025

Alelo launched content navigators that scan and summarize media using AI, then direct users to relevant content based on their input.

Adform and Airtory partnered to bring Airtory’s interactive CTV ad formats into Adform’s global ad‑buying platform, letting customers plan, insert and optimize video ads across screens within one system.

AppsFlyer debuted an AI‑driven MCP that uses conversational queries to access marketing data, set goals and run campaigns without technical setup.

Bloomreach partnered with Snowflake to connect customer data from Snowflake into Bloomreach, enabling campaigns that use real‑time profiles and event data.

Botco AI expanded its generative AI suite with autonomous agents that process queries, access internal systems and deliver structured responses in enterprise apps.

Cloud Campaign released embeddable social media tools that let vertical SaaS platforms include white‑label management, scheduling, reporting and approvals in their UI.

CoSchedule added an AI insights assistant that analyzes social media performance data, spots trends and suggests next steps directly within its platform.

Cyabra launched a deepfake detection tool that integrates into its disinformation platform and scans images and videos for manipulation traces.

DataDome and Arc XP partnered to integrate DataDome’s bot detection into Arc XP’s CMS, supplying publishers with tools to monitor non‑human traffic and apply real‑time controls.

DeepL expanded real‑time voice translation in DeepL Voice by adding new languages (Mandarin, Ukrainian, Romanian) and productivity meeting features and announced upcoming integration with Zoom, which will stream live subtitles via a lightweight bot panel.

Ditans Group launched an AI marketing platform for small businesses that automates tasks like email, social posts and ads using prebuilt templates and workflows.

Flamel.ai launched social ad tools that automate campaign creation across franchise locations by generating local creative, targeting parameters and copy from a central interface.

Folloze announced general availability of generator agents that build personalized buyer experiences in real time by tailoring microsites and content flows.

Leadpages acquired Glorify, integrating design templates and asset tools into its landing‑page platform to give users a unified environment for visuals and conversions.

Lovart launched its design agent worldwide after exiting beta, letting users upload briefs or images and receive complete branding assets via a creative reasoning engine.

Markifact launched an AI marketing automation platform that pulls campaign data, generates reports, analyzes creative performance and automates campaign setups.

PostcardMania added a no‑code webhook integration to its PCM direct‑mail platform, letting CRM or software systems trigger automated mailings on event‑based data.

Sinch rolled out a next‑generation AI communications protocol that includes model‑context implementation for conversational messaging.

Triton Digital partnered with ekoz.ai to introduce AI‑generated host‑read podcast ads on its Spreaker platform by letting hosts submit voice samples and advertisers provide talking points, after which AI scripts are produced in the host’s voice and approved before air.

Treasure Data debuted its AI Agent Foundry, a no‑code tool built on Amazon Bedrock that uses its unified customer database (Diamond Record) to let users create, test and deploy AI agents in natural language for tasks like segmentation, journey orchestration or data quality checks.

Velo (by ZenBusiness) launched an AI‑driven startup assistant that guides business owners through LLC formation and early operations by tracking deadlines, offering step‑by‑step filing support and combining automation with live human review.

WisePPC introduced an open beta Amazon Ads optimization platform that automates campaign setup, targeting, bidding and reporting via a unified dashboard.

Wix launched AI Visibility Overview, a dashboard that tracks how often websites are cited by AI platforms, lets users manage AI response content and benchmarks their visibility.

Zoho introduced Zia LLM, its in‑house large language model (available in 1.3B, 2.6B and 7B‑parameter tiers), along with over 25 ready‑built Zia Agents, a no‑code Agent Studio and a model context protocol server for third‑party integration, all designed to operate within Zoho’s apps and data infrastructure.