Shopify to roll out Shopify Email to merchants

Canadian ecommerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020.

In 2018, Shopify launched Shopify Marketing as an all-in-one marketing solution for merchants on the platform. Shopify Email marks the platform’s next step towards making marketing tools more accessible to sellers. Emails can be sent from the merchant’s domain name, and require little technical setup.

Why we should care

The value of email for SMBs and should not be overlooked. As one of the highest-converting marketing channels, email is critical for establishing trust with customers. Adding email capabilities to its platform will enable Shopify merchants to manage their communications with their customers alongside their inventory, creating a streamlined system within the Shopify environment — while saving merchants the costs of investing in and integrating a third-party provider.

Shopify Email also includes campaign analytics to help users measure their email marketing campaigns with open and click-through rates, as well as insight into the products added to shopping carts and purchases. Merchants can take advantage of these to optimize their email marketing campaigns.

More on the news

• Shopify Email provides customers with customizable email templates that can be used with existing brand assets and products.
• Shopify has partnered with advertising platforms such as Facebook, Google, Microsoft and Snapchat.
• Third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into the platform to allow for integrated, cross-channel marketing campaigns.