Playbook Broken: The innovator’s SEO — Navigating the new age of search

Welcome to Playbook Broken, where outdated marketing tactics are left behind.

In this episode, we meet Matthew Kay, ActiveCampaign’s new head of search and co-founder of the Tech SEO Connect conference.

We discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation also covers the rise of new search platforms like TikTok, the pitfalls of performance marketing and the importance of brand building in the current landscape.

We also explore the concept of “nihilist SEO” and the challenges of maintaining meaningful optimizations in a rapidly shifting environment. Tune in for insights on creating effective, future-proof marketing strategies.

Episode highlights:
00:00: Introduction to Playbook Broken
00:37: Meet Matthew Kay: SEO Expert
00:54: The Changing Landscape of SEO
4:15: The Death of Traditional Playbooks
7:41: New Rules for Modern Marketing
10:24: The Future of Brand and Performance Marketing
17:24: Nihilism in SEO: A Critical Perspective
21:30: Force Yourself: Overcoming Challenges
22:23: Conclusion and Final Thoughts

Previous episode: Why old marketing tactics fail

Follow Conversations with MarTech on:

• MarTech YouTube
• Apple Podcasts
• Amazon Music
• Spotify
• Buzzsprout