Perkuto acquired by MERGE
The marketing ops consultancy joins the storytelling and technology platform.
The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles, has announced its acquisition by storytelling tech platform MERGE.
MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It describes its mission as promoting health, wealth and happiness.
Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. At the same time, Perkuto will be able to leverage creative, performance marketing and CX design capabilities from MERGE.
Why we care. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Yes, MERGE already had engineering, app development and website design. It had technology. But with the Perkuto acquisition it adds a big dose of marketing operations. Modern marketing starts where storytelling and operations fit seamlessly together.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.