MarTech Today: Nike’s hit AR experiment, navigating brand safety in world of UGC & Twitter’s use of behavioral signals
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why Nike’s AR experiment for Facebook Messenger was a hit with its customers May 17, 2018 by Barry Levine As augmented reality goes from ‘wow’ to ROI, this sneaker event represents […]
Barry Levine on May 18, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
May 17, 2018 by Barry Levine
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs. - Navigating brand safety in the world of user-generated content
May 17, 2018 by Justin Freid
What do you do when your brand’s ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.
From Marketing Land:
- Twitter is changing how conversations happen based on user behavior and conduct
May 17, 2018 by Amy Gesenhues
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
From Around The Web:
- 6 ecommerce checkout pain points that are overlooked, Retail Dive
- Data-Driven Marketing After GDPR, AdExchanger
- Start making your business more accessible using Primer, Think with Google
- What Do I Spend on MarTech This Year?, CMS Wire
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.