MarTech Today: Gartner’s first Magic Quadrant on mobile marketing platforms, IAB Tech Lab’s blockchain program & mapping your martech stack

Here’s our daily recap of what happened in marketing tech, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Gartner releases first Magic Quadrant on mobile marketing platforms
  Jul 19, 2018 by Barry Levine
  Mobile-only platforms take most of the top places, above Salesforce and Oracle.
• IAB Tech Labs launches blockchain-analysis pilot program
  Jul 19, 2018 by Barry Levine
  The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.
• 5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem)
  Jul 19, 2018 by David Booth
  Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization.

From Marketing Land:

• 8 best practices for implementing multi-touch attribution
  Jul 19, 2018 by Digital Marketing Depot
  Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we’ve gained the ability to target consumers with relevant content at just the right time and place.
• Twitter puts verification process work on hold to focus on elections integrity
  Jul 18, 2018 by Amy Gesenhues
  Twitter’s head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.

From Around The Web:

• How to Repurpose Your Video Content Across Many Platforms, Social Media Examiner
• Marketing Automation Part II: Which Marketing Automation Tools Should I Use?, Business 2 Community