MarTech Today: Data warehouse versus data lake, personalization without creepiness & Amazon versus the duopoly
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What’s the difference between a data warehouse and a data lake? Oct 31, 2018 by Barry Levine For marketers, the difference is more than just the choice […]
Barry Levine on November 1, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- MarTech Landscape: What’s the difference between a data warehouse and a data lake?
Oct 31, 2018 by Barry Levine
For marketers, the difference is more than just the choice of metaphors. - How to personalize without crossing the ‘creepy line’
Oct 31, 2018 by Robin Kurzer
Creeping out your customers is bad for business. Here’s how to message without going over the line. - How can Amazon chip away at the duopoly?
Oct 31, 2018 by Robin Kurzer
As marketers increase investment in Amazon’s ad platform; SMBs, brand experiences and local content present key opportunities.
From Marketing Land:
- Making your analytics work harder and smarter – SMX East 2018
Oct 31, 2018 by Mark Traphagen
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.
Online Marketing News From Around The Web:
- How Data Visualization Tools Are Making Self-Service Analytics Easier, CMS Wire
- AR Sets Foundation For Retail’s Digital Future | PYMNTS.com, www.pymnts.com
- What businesses can learn from election security vulnerabilities | CIO Dive, www.ciodive.com
- What Is IoT And Why Should Marketers Care About It?, www.martechadvisor.com
- Will AR Kill Video Advertising?, www.cablefax.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.