MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google will build its own Daydream VR headset & controller May 19, 2016 by Danny Sullivan While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make […]
Barry Levine on May 20, 2016 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Google will build its own Daydream VR headset & controller
May 19, 2016 by Danny Sullivan
While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make their own to work with Daydream. - Nuzzel launches “first network of newsletters”
May 19, 2016 by Barry Levine
Social news service offers free content curation tool for email newsletters and hopes to leverage not-yet-launched network effects. - Taykey unveils a free online trend-watcher
May 19, 2016 by Barry Levine
Called Trend Pulse, it shows trends in four categories, changed daily. - Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
May 19, 2016 by Barry Levine
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. - Google’s new Instant Apps promise an “install-free” experience
May 18, 2016 by Greg Sterling
Instant Apps brings the mobile web and apps closer together, providing app functionality without the download. - Bing launches UET Tag Helper, a troubleshooting Chrome extension
May 19, 2016 by Ginny Marvin
Now quickly check if UET tags are set up correctly without having to wait for validation in the UI - Move over, text ads: How data feeds are driving new search experiences
May 19, 2016 by Christi Olson
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
- Google says 20 percent of mobile queries are voice searches
May 18, 2016 by Greg Sterling
Voice search growing as virtual assistant market heats up.
From Around The Web:
- Improve Your Web Analytics Data Quality, www.blastam.com
- Leveraging the Power of Predictive Analytics to Control Churn, www.cmswire.com
- Alphabet CEO Larry Page defends Android’s use of Java APIs in court, techcrunch.com
- Google’s CEO sums up his AI vision: “Hi. How can I help?”, www.cnet.com
- Microsoft has its own ‘Bing Assistant’ bot in the works, www.zdnet.com
- Google’s Secret Weapon Against Amazon Echo? Just Being Google, www.fastcodesign.com
- Full Circle Insights Launches Campaign Attribution, www.prnewswire.com
- Adobe Launches Spark: Visual Storytelling Apps for Everyone, spark.adobe.com
- Criteo Helps Marketers Boost Incremental Sales with Dynamic Email Retargeting, www.criteo.com
- Swirl’s New Mobile Presence Management and Marketing Platform Helps Brick and Mortar Retailers Better Compete with Amazon, www.swirl.com
- The $0 Marketing Stack: 41 Free Services and Tools, www.searchenginejournal.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.