MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools

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REV IT UP. RevTrax, an offer management solution for revenue teams, is making its data services platform free for 60 days. The tool is used by various industries, including CPG, retail, travel, financial services and automotive, to manage customer pricing and discounting strategies — helping companies avoid unnecessary price drops or over-discounting products and services when consumer demand or sales dip. Why we care: Many SMB CMOs who manage business revenue initiatives — or work with the CFO to keep revenue flows in place — are facing massive sales declines right now, especially those in the travel and hospitality space. Putting in place a data services tech platform that could help mitigate over-reactions around price drops and product discounts is a valuable resource as we face unprecedented financial challenges. Source: RevTrax

SOCIALLY ACCEPTABLE SOLUTIONS. Social management and analytics platform Nuvi has released a series of customer experience tools that include social listening, planning, publishing and engagement solutions. There is also a new Language Engine feature that enables marketers to predict consumer sentiment based on eleven language factors across millions of online resources. Why we care: Now more than ever, it’s important for marketers to keep a close eye on their social efforts, as well as commit to social listening initiatives. As more consumers practice social distancing, online conversations will likely see a significant uptick during the coronavirus outbreak. Marketers adept at monitoring online conversations and tracking consumer sentiment are less likely to release tone-deaf messaging that could sink a brand’s reputation. Source: Nuvi