Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Ginny Marvin on October 11, 2018 at 4:13 pm | Reading time: 2 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- YouTube cracks down on duplicate content videos
Oct 11, 2018 by Barry Schwartz
Did your YouTube channel get removed over duplicative content, here is why. - Will Facebook’s news aggregation feature increase engagement for local publishers?
Oct 11, 2018 by Robin Kurzer
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app.
- Some large search budgets are moving to Amazon, say agency executives
Oct 11, 2018 by Ginny Marvin
A small survey of agencies found some advertisers are making moves to Amazon advertising. - Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Oct 11, 2018 by Barry Levine
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.
- GDPR complaints stack up across the EU as regulators prepare to issue fines
Oct 11, 2018 by Robin Kurzer
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad.
- An AR Halloween pre-show invades movie theaters
Oct 10, 2018 by Barry Levine
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday.
Online Marketing News From Around The Web:
- 3 Steps to Find Out Why Your Social Media Leads Are Leaving, www.adweek.com
- Chargify Launches WhoPays, www.chargify.com
- Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals, www.prnewswire.com
- Google Moves Into Retailing With Pop-Ups, B8TA Stores, www.mediapost.com
- How Customer Voices are Powering ABM Campaigns, martechseries.com
- How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come, www.adexchanger.com
- Snap opens up crowdsourced ‘Our Story’ content to news organizations like CNN and NBC News, www.theverge.com
- Three HR Habits For A Smooth Digital Transformation, www.forbes.com
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Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.