Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
  Sep 29, 2015 by Marketing Land
  Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.
• SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics
  Sep 29, 2015 by Marketing Land
  Read The New Report: The $1 Trillion click-to-call economy
• Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX
  Sep 29, 2015 by Amy Gesenhues
  “I personally think it’s a mistake to install ad blockers,” says Mayer.
• Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
  Sep 29, 2015 by Greg Finn
  A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding.
• Leveraging Content For In-Store Sales
  Sep 29, 2015 by Rebecca Lieb
  Many retailers still aren’t making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around.
• iOS Ad Blockers Begin Dropping In Popularity
  Sep 29, 2015 by Danny Sullivan
  For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.
• Yext Launches Xone Beacon Network For Offline-To-Online Engagement
  Sep 28, 2015 by Greg Sterling
  Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs).

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
• Could Deep Links To Apps Represent The Future Of Link Building?
• Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet

Online Marketing News From Around The Web:

Affiliate Marketing

• 5 Pointers to Help Affiliates with Holiday Selling, www.practicalecommerce.com
• Affiliate Window Launches Careers Portal, blog.affiliatewindow.com
• Publisher Stories: Stacey Kelly, Sunshine Stacey, blog.affiliatewindow.com

Analytics

• How We Used Analytics to Delete Older Content, www.webanalyticsworld.net
• Measuring Engagement With Native Content, blog.newswhip.com
• Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’, www.adweek.com
• Website Analytics: Plugins That Provide Post Stats, Search Engine People

Blogs & Blogging

• 37 Blogging Tips in Around 27 Minutes, www.blogtyrant.com
• No Time to Maintain a Business Blog? Use LinkedIn, www.verticalresponse.com

Business Issues

• AppDynamics Names David Wadhwani CEO, www.wsj.com
• Apple privacy policy update 2015: how it uses your data, www.wired.co.uk
• Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event, techcrunch.com
• Yahoo to Pursue Alibaba Stake Spinoff Without IRS Ruling, www.wsj.com

Content Marketing

• 7 Ways Content Marketing Can Be Used By Sales Teams For Dramatic Results, www.thesaleslion.com
• How to Build Buzz for Your Content, www.copypress.com
• How to Use Chunking to Generate Content Ideas, neomam.com
• Million Dollar Content – An Analysis of the Web’s Most Valuable Organic Content, moz.com
• Morgan Stanley Reveals How It Produces Awesome, Timely Financial Content, contently.com
• The Proven 8 Step Formula for Content Marketing Success, www.verticalmeasures.com

Conversion Optimization

• 11 Characteristics of Persuasive Call-to-Action Buttons, www.usertesting.com
• Can Negative Reviews Increase Conversions?, blog.crazyegg.com
• Ignorant No More: Crash Course on A/B Testing Statistics, conversionxl.com

Copywriting, Design & Usability

• 10 Guidelines For Navigation Usability, usabilitygeek.com
• 4 big lessons from The Huffington Post’s redesign, digiday.com
• Five Steps to a Close-to-Perfect Website Launch, www.marketingprofs.com
• Using Clever Copywriting to Enhance Social Visuals, www.socialmediaexplorer.com
• What Grid System Architecture and the Golden Ratio Do for Web Design, uxmag.com

Domaining

• 8 Common Mistakes to Avoid When Buying a Website, www.searchenginejournal.com
• How To Prioritize Your Website Testing, www.goinflow.com
• New TLD competition report is worthless, domainnamewire.com

Ecommerce

• Amazon Taps “On-Demand” Workers for One-Hour Deliveries, www.wsj.com
• Top Five Ways to Grow Your Multi-Channel e-Commerce Business, www.retaildive.com

Email Marketing

• Brilliant examples of brands killing it with email marketing, myemma.com
• How Two Key Factors Affect Email Open Rates, www.marketingprofs.com
• New Study offers what works in email marketing, www.reachmail.net
• Pop-ups push consumers to give email addresses to retailers, www.internetretailer.com
• Talking Agile Email Marketing with Movable Ink CEO Vivek Sharma, www.skyword.com

General Internet Marketing

• 3 Reasons Leadership Will Interfere With B2B Marketing Initiatives, www.komarketingassociates.com
• 7 Traits for Successful Digital Marketing Agency Client Relationships, www.toprankblog.com
• Report: Why Life Event Marketing Is More Effective Than Demographic Targeting, www.adweek.com

Internet Marketing Industry

• Brand Networks Fuses Native Advertising and Content Marketing on a Single Platform, Market Wire
• ChoiceStream Enables Greater Programmatic Control, Transparency with Revamped Self-Service Console, www.choicestream.com
• Origami Logic Raises $25 Million to Solve Marketing’s Biggest Problem, Business Wire
• Sizmek Selected to Join the Amazon Trusted Creative Partner Program, www.sizmek.com
• Tubular Labs Opens East Coast Headquarters in New York City, www.businesswire.com
• Web CMS Platform From Primero Systems Addresses Complex Needs of Franchises, Market Wired

MarTech

• Why Now Is the Time for Advertising and Marketing Technologies to Converge, www.adweek.com
• With Content Marketing Maturity Comes Content Marketing Tech, www.cmswire.com

Mobile/Local Marketing

• 6 Mobile Website Wins, www.koozai.com
• Android is now used by 1.4 billion people, www.theverge.com
• Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?, www.adweek.com
• Editor’s Take: The Apps vs. Browser Debate Is a Distraction, streetfightmag.com
• Google’s Android Marshmallow Will Officially Launch Next Week, techcrunch.com
• Higher mobile budgets correlate to higher revenue, www.mobilemarketer.com
• Internet Users in the US Block Ads Less than in Western Europe, www.emarketer.com
• S’more to love across all your screens, googleblog.blogspot.com
• Say Hello To Google’s Nexus 5X, Starting at $379, techcrunch.com
• Top Free Android Apps August (India), blog.similarweb.com

Social Media

• 159 Top Social Media Sites: The Ultimate List, www.alan-rothstein.com
• 5 Tweet copy best practices for mobile app promotion, www.Twitter.com
• B2B Marketing Interview With LinkedIn’s Jason Miller, www.toprankblog.com
• Facebook Lookalike Audience Best Practices, 3qdigital.com
• How Facebook Learned To Stop Worrying And Love The Rating Point, adexchanger.com
• How Smart Brands are DemoCasting in Social Media, www.convinceandconvert.com
• How to Drive Website Traffic With Instagram, www.socialmediaexaminer.com
• How to Encourage Employees to Share Your Content on LinkedIn, www.socialmediaexaminer.com
• How to Use Paid Social to Improve your Conversion Funnel, www.seerinteractive.com
• Scaling Social Media Across Many Locations With Whole Foods Natanya Anderson, www.stonetemple.com
• Social media and crisis management: a Volkswagen case study, econsultancy.com
• Twitter Plans to Go Beyond Its 140-Character Limit, recode.net
• With Facebook Down and Everyone Looking to Twitter, Brands Missed Their Moment, www.adweek.com

Video

• AOL Unveils Mobile Video Network Go90 With Parent Verizon, adexchanger.com
• ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, www.iab.net
• Comcast Announces a Streaming Video Platform of Its Own, www.adweek.com
• How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media, www.convinceandconvert.com
• How to Use Twitter Videos, www.internetmarketingninjas.com
• Preview of new capabilities coming to YouTube advertising, Inside Adword