Marketing Day: Top 10 YouTube Video Ads In May, MarTech Uprising & Vine Updates

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9
  If adopted, mobile ad blocking could chip away at Google’s and other ad networks’ mobile ad revenue from iOS devices.
• Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands
  Supercell, the app developer behind Clash of Clans and Boom Beach games, took five of the top ten spots on YouTube’s ad leaderboard.
• Maximize Marketing Reach: A Glance At The Customer Is All You Get
  Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive.
• Twitter Advertisers Can Now Target Categories Of Installed Apps
  Company introduces new advertising feature to help app advertisers reach people more inclined to be interested in their apps.
• Martech Rising: Watch Out Google, Here Comes Facebook
  New data reveals major brands are increasingly looking to Facebook as an advertising partner. Columnist Erik Bratt offers some insight into the trends uncovered by his company, Tealium.
• Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
  Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement.
• Marketers, It’s Time To Stop And Standardize
  If you’ve been ignoring standardization, it’s time to pay attention. Columnist Scott Vaughan outlines five key areas where marketers should set standards.
• LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
  As the FIFA Women’s World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team.
• Your Vine Search Results Will Now Include Vines
  Vine updates the Explore tab in its iOS app to show more than just hashtags and people.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Gay Pride Month Gets Google’s Support With Rainbow-Colored Images For LGBT Searches
• Ask The SEOs At #SMX Advanced
• Answers To The Match Type Questions You Were Afraid To Ask
• Send Places From Browser To The iPhone In Google Maps 4.7 Update
• Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
• [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places

Online Marketing News From Around The Web:

Affiliate Marketing

• Publisher Stories: Emma Mumford, Extreme Couponing and Deals UK, blog.affiliatewindow.com

Analytics

• 5 Tips to Increase ROI With Marketing Analytics, blog.kissmetrics.com
• How to Harness the Value of ‘Strategic Speed’ With Alignment and Analytics, www.marketingprofs.com
• My Experience With Watson Analytics, www.cmswire.com

Blogs & Blogging

• 15 (Very) FAQs on Starting a Self-Hosted Blog, www.blogtyrant.com
• 3 Ways to Get More Blog Traffic from the Offline World, www.jeffbullas.com
• Creating More Engaging Blog Content: 14 Resources, www.blogherald.com
• Quick tip: Disconnect Jetpack from the WordPress.com side, poststatus.com

Business Issues

• Empowering Women in Tech at LinkedIn to Transform Their Careers, blog.linkedin.com
• Google Is Ready to Support European Digital Innovation, Says Eric Schmidt, www.wsj.com
• Highest Rated CEOs, www.glassdoor.com
• Tech Companies Cite Small Gains for Women in Updated Diversity Reports, blogs.wsj.com

Content Marketing

• 6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content, www.copyblogger.com
• Crawl, Walk, Run: How to Staff Your Content Marketing Team Over Time, contently.com
• Create Content That Engages Without Selling, www.silverpop.com
• Don’t Hit Publish Until You Answer These Questions, www.cmswire.com
• Enterprise Content Marketing Interview: Carlos Abler of 3M, www.toprankblog.com
• FTC warns about native ads, econsultancy.com
• How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers, contently.com
• Successful Storytelling Is Quick, Not Fast, contentmarketinginstitute.com

Conversion Optimization

• 5 Split Testing Tactics You Can`t Ignore, blog.crazyegg.com
• Answer These 3 Questions on Your Homepage to Reduce Bounce Rates, www.usertesting.com
• Are Micro Moments The New Way To Nurture Leads?, www.webpresence.tv
• The Components of a Conversion – Optimizing Your Customer’s Digital Experience, thedma.org

Copywriting, Design & Usability

• 9 Lessons Learned from a Site Redesign: How to Prepare When Your Site Changes, www.seerinteractive.com
• Golden Krishna explains why the best interface is no interface, econsultancy.com

Display & Contextual Advertising

• Q1 Digital Display Benchmarks Report, www.celtra.com
• Six Ways Contextualization Helps Capture Customers’ Interest, www.marketingprofs.com

Domaining

• AppNexus Details How It Is Policing Ad Fraud And Domain Masking, adexchanger.com
• Lawmakers advance oversight bill on Internet domain transition, thehill.com
• The Hunger Games is first to use a .movie domain, domainincite.com
• The Infectious Spread of New gTLDs: GoodForYour.Business?, www.searchinfluence.com
• What to Do When Your Domain Name Isn’t Available, www.searchengineguide.com

Ecommerce

• 65% of Consumers Still Want The Traditional Retail Experience, blog.movableink.com
• How (Not) to SUCK at Ecommerce Pages, blog.usabilitytools.com
• How Badly Does Your Online Shop Need Live Chat Support?, vwo.com
• The State of Online Shopping in 2015, www.marketingprofs.com
• Web sales are growing fast but Canadian retailers face challenges, www.internetretailer.com

Email Marketing

• 3 Things Smart Business Owners Do to Grow Their Email List, blogs.constantcontact.com
• Email Marketing Evolving to Personalization, Behavior, www.practicalecommerce.com
• Study: 21 Billion Messages Appearing to Come from Top Brands Deemed Suspicious, blog.returnpath.com

General Internet Marketing

• The challenges of descriptive trademarks, domainnamewire.com
• Three ways brands are using emojis, econsultancy.com

Internet Marketing Industry

• Chatterbox Labs Announce the Second Release of its Path 2 Purchase Product, blog.chatterbox.co

MarTech

• Between ad tech and creativity, an all-out war, digiday.com
• How Tech Can Help B2Bs Elevate Content Efficiency, www.emarketer.com
• MarTech Unlocks the Decade of the CMO, thedma.org
• What the machines can and can’t do for your content marketing, contently.com

Mobile/Local Marketing

• iOS 9 lets app developers make ad blockers for Safari, 9to5mac.com
• Mobile-First, But Not Mobile-Only, thedma.org
• Mobile-Optimized Travel Sites Are Critical in the UK, www.emarketer.com
• Publishers’ latest thinking on mobile ad placement, digiday.com
• Surprise! The app market is quietly being dominated by China, qz.com
• The Connected Local Economy: A New Way to Understand Innovation in Local, streetfightmag.com
• The Evolution Of Mobile App Design, usabilitygeek.com
• Three key takeaways from our Mobile Experience Trends Briefing, econsultancy.com
• Wearables Driving the Future of Marketing?, thedma.org

Social Media

• 25 Bold Ideas for the Social Media Shy, www.convinceandconvert.com
• Bridging the Gap Between Social Metrics and Digital Goals, simplymeasured.com
• Customers consistently ignored by brands on Instagram, www.conversocial.com
• Did Facebook Just Solve Offline Ad Attribution?, blog.biakelsey.com
• Duncan Hines is Facebook’s Top U.S. CPG Brand, www.adweek.com
• Facebook earns 51 percent of ad revenue overseas, Reuters
• Facebook’s Messenger Platform Gets Its First Game, TechCrunch
• Five Killer Tools for the Social Media Intern, www.portent.com
• How To Do Social Media Market Research, www.searchenginepeople.com
• How to Grow Your Following on Instagram, blog.bufferapp.com
• How to Make Your Instagram Game As Strong As My 5 Favorite Accounts, www.annhandley.com
• How to Tackle the Top 5 Social Media Challenges, simplymeasured.com
• Pinterest advertising: what you need to know, 3qdigital.com
• Pinterest for Non-Retail Businesses, blogs.constantcontact.com
• Sharing block lists to help make Twitter safer, www.Twitter.com
• The Best Ways To Promote New Products on Instagram, www.verticalresponse.com
• The Twitter Marketing Trends That Will Drive The Automotive Industry, www.socialbro.com
• Tweets Without Hashtags or Mentions Get More Clicks, www.searchenginejournal.com
• Twitter Goes Hard After Direct-Response Dollars, adexchanger.com
• What The Most Effective Social Media Marketers Actually Do, heidicohen.com
• Your Social Reach is Not What You Think It Is, www.convinceandconvert.com

Video

• How to Use Video Storytelling in Your Social Media Marketing, www.socialmediaexaminer.com
• Licensing Expo: The Bright Lights of YouTube Help Brands Shine, adage.com
• Periscope and Meerkat: what do marketers need to know?, econsultancy.com
• Reinventing mobile video ads for millennials, www.luxurydaily.com
• Visual Storytelling Around the World, www.facebook.com
• We’re All Watching More Video on Mobile Devices, www.reelseo.com