Marketing Day: October 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter Advertisers Can Now Schedule Promoted & Organic Tweets

  The development of Twitter’s ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad campaigns up to a year in advance. And this is quite interesting: Scheduled Tweets can be either paid (i.e., a Promoted […]

• US Sen. Markey Calls For FTC Investigation Over Google’s “Shared Endorsements”

  Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google’s “Shared Endorsements” ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new “Sponsored Stories”-like ad unit. I was confused at first (before talking to Google), as […]

• Facebook Buys Israeli Mobile Analytics Company Onavo

  Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn’t announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The […]

• Foursquare Ads Now Open To SMBs All Over The World

  Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off of them by opening up Foursquare Ads to all comers around the world. Roughly 50 percent of the 1.5 million SMBs are inside the US and the rest are scattered throughout […]

• Understanding & Utilizing The Right Tactics For Your Display Campaign

  Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers looking to properly understand and evaluate their digital advertising investments. In our last article, we looked at […]

• Doug, Ford’s Hilarious Spokespuppet, Is Missing From YouTube

  Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his reluctant co-worker, John. The two appeared in several videos about the Ford Focus. The campaign was brilliant and had all the elements you want in a video campaign. Each video was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Images: Search By Image Not Working For Many
• Eating My (Key)Words: Changing The Way We Think About SEO
• Google And SEO Communications: Swahili Vs. Latin

Online Marketing News From Around The Web:

Analytics

• An Overview of What’s New in Google Analytics Standard Reporting, KISS Metrics

Blogs & Blogging

• The ROI of Blogging: Brand Awareness and Reputation Generate Revenue, Spin Sucks

Business Issues

• Yahoo Acquires Bread, Will Shut Down The URL Shortener That Earned You Money, TechCrunch
• Apple’s Ecosystem Threatened by Google’s Upcoming iOS App, www.fool.com
• At Google, ‘Advertising’ Is Key Word, Wall Street Journal
• Google Jousts With Wired South Korea Over Quirky Internet Rules, New York Times
• Google readying ‘Mobile Meter’ app that offers rewards for tracking mobile usage, www.engadget.com
• iTunes Radio Product Manager Gareth Paul Jones Joins Twitter To Work On Ad Partnerships, TechCrunch
• Jack Dorsey denies ousting forgotten founder, as he tells his side of Twitter’s early story, thenextweb.com
• Life Is But a Stream at Yahoo Now — But Will It Revive Ad Revenue?, AllThingsD
• Twitter fired Costolo in 2010, new book says, www.usatoday.com

Content Marketing

• 6 Stupid Content Promotion Mistakes No Marketer Should Make, HubSpot
• 8 Questions About B2B Content Marketing You Really Need the Answers To, Online Marketing Blog
• 9 Keys to Effective Content Marketing, www.cornwallseo.com
• Learn What Makes a Content Plan Successful by Taking One Apart, Content Marketing Institute

Copywriting, Design & Usability

• Smart, Effective Strategies To Design Marketing Campaigns, Smashing Magazine

Display & Contextual Advertising

• Adtech Execs Say Online Advertising Is Riddled With Fraud, Business Insider
• This is Why You Must Use Facebook Conversion Tracking [EXAMPLE], www.jonloomer.com
• Twitter reportedly planning targeted ad network for apps and websites, www.engadget.com

Domaining

• What domain names the Jacksonville Jaguars and 30 others bought last week, Domain Name Wire

Email Marketing

• Courting Subscribers: A Love Story, blog.returnpath.com
• The effect of Gmail Tabs on email marketing, eConsultancy

General Internet Marketing

• 11 Big Myths About Social Media and Content Marketing, Convince and Convert

Internet Marketing Industry

• Demand Media Announces Resignation of Richard Rosenblatt as Chairman & CEO; Shawn Colo Appointed Interim CEO; James Quandt Appointed Chairman, seekingalpha.com

Mobile/Local Marketing

• Augmenting reality: Google Glass and the future of business, www.management-issues.com
• Google Glass: Yes, it’s that bad, InfoWorld
• Smartphone, Tablet Uptake Still Climbing in the US, eMarketer

Other Items

• Rupert Murdoch calls for Google to be ‘exposed’, m.cnet.com

Social Media

• 5 Big Reasons Why You Should Consider Google Plus Marketing, www.jeffbullas.com
• Facebook Adding QR Codes To Android App, Directing Scanners To Users’ Profiles?, All Facebook
• How to Run a Facebook Timeline Promotion – 6 Tips for Success, Social Media Examiner
• How to: Build Long Lasting Relationships With Influencers On Twitter, www.internetmarketingninjas.com
• The one metric to obsess over, when compiling your social media analytics reports, www.trackur.com