Marketing Day: May 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Cookie-Stuffing Could Land eBay’s Top Two Affiliates In Jail
  Business Insider has an interesting and in-depth article about the ongoing legal cases that could land eBay’s two biggest affiliates in jail soon on charges of wire fraud. If you’ve been in the online marketing industry for a while, you may recognize the names Shawn Hogan and Brian Dunning. They’re the two affiliates that eBay […]
• March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement
  The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google’s troubled Motorola unit, lost ground. Below are […]
• Google AdSense Removes Invalid Activity From Reporting
  Starting this month, publishers using Google AdSense will no longer see invalid click and impression activity included in their AdSense reporting. This also means earnings deducted from that invalid activity won’t be included in the reports. This change does not impact how earnings are calculated, how publishers get paid, or how Google monitors and filters […]
• Book Review: What’s The Future Of Business? By Brian Solis
  Author and speaker Nancy Duarte has said that speakers must take their audience on a hero’s journey (YouTube video). In doing so, the speaker doesn’t assume the role of hero – the audience does. The speaker is the hero’s helper. Spokespeople for The Coca-Cola Company announced last year their ambitious goal of doubling the company’s overall […]
• Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)
  Amazon.com is the poster child of ecommerce, having grown from a bookseller to a company that sells just about anything and everything (and even has its own mobile devices). But, according to a new report, Amazon doesn’t own the best growth rate among online retailers over the past 10 years. That honor goes to Urban […]
• LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours
  LinkedIn reported Q1 2013 results this afternoon. With revenue of $324.7 million, the company beat consensus Wall Street expectations. Revenue for the same period last year was $188.5 million. The US market was responsible for 62 percent of the total, while international revenues were 38 percent. Net income was $22.6 million vs. $5 million in […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It
• Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
• Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
• Search In Pics: Google Glass In The Shower, Bing Living Room Giveaway & Google Rock Climbing Wall
• Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
• Google Testing Search Results Without URLs
• Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
• Live @ SMX London: Essential New Paid Search Tactics

Online Marketing News From Around The Web:

Affiliate Marketing

• 4 Things to Learn from Amazon.com Mother’s Day Affiliate Newsletter, Affiliate Marketing Blog

Analytics

• How Analytics Can Unveil the Hidden Treasures Your Freemium Product is Hiding, blog.kissmetrics.com

Business Issues

• Facebook settles Timelines trademark suit, Inside Facebook
• Facebook’s Q1 Lobbying Spend Soars 277 Percent To $2.45M; Google Down 33 Percent, TechCrunch
• Google reveals Shawnee, Kansas is in line to get its Fiber Internet service, The Next Web
• One Reason Why LinkedIn’s Stock Is Tanking Right Now, Wall Street Journal
• Square gets ready to move into local commerce, challenging Yelp and Foursquare, GigaOM
• Talking Schmidt: YouTube has already won the battle with TV, 9to5google.com

Content Marketing

• Lowe’s Embraces Six-Second Vine Videos for Spring Campaign, Ad Age
• Microformats Can Increase the Visibility of Your Branded Content, contentmarketinginstitute.com

Copywriting, Design & Usability

• 4 Pillars of Lean Web Design, Crazy Egg
• Five User Research Mistakes to Avoid: Measuring Usability, www.measuringusability.com
• Persuasive Copywriting: 4 Tips for Higher Converting Websites, www.wordstream.com
• What Makes a Perfect Homepage?, jontusmedia.com

Display & Contextual Advertising

• Ad Effectiveness Study Reveals Native Ads Drive More Attention and Brand Lift Over Banner Ads, PR Web

Domaining

• ICANN passes 31 more new gTLD bids, DomainIncite

Ecommerce

• Walmart.com has a new look, Internet Retailer

Email Marketing

• 7 Reasons Why Your Email Marketing Program May Fail, ClickZ

Internet Marketing Industry

• Interview with Small Business Guru, and Avid Blogger: Anita Campbell, infowland.com
• Top 100 Social Media, Internet Marketing & SEO Blogs for 2013, blog.us.cision.com

Mobile/Local Marketing

• Agency influencer series Q&A with Ian Schafer: The best mobile strategy is a real-time content strategy, Twitter Advertising
• Is There a Local Angle for Vine?, blog.kelseygroup.com
• Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey], localu.org
• Tablets Grab Nearly Half of Mobile RTB Share Worldwide, eMarketer
• The number of Top 500 retailers active in mobile commerce doubles in 2012, Internet Retailer

Reputation Management

• DIY – Tackle and Track Negative Reputation Online, Search Engine Journal
• Why Businesses Should Embrace Negative Customer Feedback, Social Media Today

Social Media

• How To Create A Social Media Policy For Small Business, spiderworking.com
• Facebook Outlines Best Practices For Journalists, All Facebook
• How Can Vine Become a Money-Maker for Twitter?, Ad Age
• How to Gain Followers on Twitter, According to a New Study, socialtimes.com