Marketing Day: LinkedIn Earnings Report, Social Media Study & Facebook’s Latest Algorithm Tweaks

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY
  The professionally-focused social media network says 75% of its new members came from outside the US during Q1.
• Report: Facebook Pulls In 84% Of Social Shares For Publishers
  Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network.
• At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
  Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.
• Finding Creativity In The Age Of Programmatic
  Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Launches Custom Voice Actions For Third Party Apps
• For Task Completion, Cortana Now Integrates More Deeply With Apps
• Google UK Search For “UK Ballot” Delivers List Of Parliament Candidates In Upcoming Elections
• How Not To Do Local SEO In A Post-Pigeon Era
• Leveraging Wikidata To Gain A Google Knowledge Graph Result
• Search In Pics: Classic Yahoo & Urchin Photos, Google Pegman Pins & Twitter Cardboard Office
• Google: The Mobile Friendly Algorithm Has Fully Rolled Out

Online Marketing News From Around The Web:

Analytics

• Data Can Reveal Consumers’ Emotional Impact from Ads, adexchanger.com
• New Verve Mobile CEO: It’s All About the Data, streetfightmag.com
• Publishers, Platforms And Brands Rethink Conventional Metrics, adexchanger.com

Blogs & Blogging

• Common WordPress Mistakes to Avoid in 2015, www.wpexplorer.com
• Why Your Mom Was Right About Blogging, www.copyblogger.com

Business Issues

• Microsoft Looks to Software Subscriptions as Mobile Computing Spreads, www.wsj.com
• The Top 10 Tech Cities in America, www.marketingprofs.com
• WikiLeaks Finally Brings Back Its Submission System for Your Secrets, www.wired.com
• Yahoo’s Other Challenge: Retaining Acquired Talent, Wall Street Journal

Content Marketing

• 10 Content Marketing Mistakes That The Amateurs Make, www.jeffbullas.com
• The Scientific Secrets of Shareable Content, www.searchenginejournal.com

Conversion Optimization

• 5 Tips For Writing Copy That Converts, blog.crazyegg.com
• Decoding the Top 4 Digital Visitors and Turning Them into Shoppers, blog.kissmetrics.com

Copywriting, Design & Usability

• Can You Engage Users With A Single Page Design?, www.usertesting.com

Domaining

• Domain Name as a Page Title, Domain Not Owned By You?, dotweekly.com

Ecommerce

• 8 Tips for Running a Successful Ecommerce Business, smallbiztrends.com
• Amazon builds up its European marketplace, www.internetretailer.com
• EBay Holders Back Proposal to Nominate Their Own Directors, www.wsj.com
• Will click for food: 55% of consumers favor buying groceries online, www.internetretailer.com

Email Marketing

• 5 Customer Appreciation Emails Retailers Should Send, www.verticalresponse.com
• Email & the UK Election: Are Voters Engaging?, blog.returnpath.com

General Internet Marketing

• 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers, blogs.constantcontact.com
• Are These 3 Points of Interest on Your Marketing Road Map?, contentmarketinginstitute.com
• Five Whopping Branding Mistakes You Might Be Making, www.marketingprofs.com
• Millennials: Everything Marketers Need To Know In 2015, heidicohen.com

MarTech

• The Secret to Scaling Engagement with Marketing Automation, www.cmswire.com

Mobile/Local Marketing

• Google Glass hands-on, Business Insider
• Mobile Social User Penetration Nears 30% in Latin America, www.emarketer.com
• Yahoo’s Flurry: Phablets Represent a New and Growing Market, www.adweek.com

Reputation Management

• The One Thing You Need to Become a Thought Leader, www.searchenginejournal.com

Social Media

• 3 Easy Ways to Use Instagram’s Post Notification Feature for Your Brand, blog.tailwindapp.com
• 4 Keys to Success from April’s Social Pros, www.convinceandconvert.com
• 5 Instagram Lessons for eCommerce Brands from Shopbop, simplymeasured.com
• A Facebook test could help brands increase the visibility of posts, www.internetretailer.com
• At the Heart of Facebook’s Artificial Intelligence, Human Emotions, blogs.wsj.com
• Facebook is about to pass 1.5 billion active users – and 2 billion is within sight, qz.com
• Google+ Removes Hashtags from Posts, www.thesempost.com
• How to use social media to build a teaser campaign, econsultancy.com
• Leveraging Social Proof Without Looking Dumb, www.searchenginejournal.com
• McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%, www.adweek.com
• Social Media is Changing the Nature of Political Campaigns, www.adweek.com
• Social Media: Why your business needs it, www.swellpath.com
• The Problem With Twitter Ads, www.wsj.com
• Turns Out You Can Embed Playable MS-DOS Games in Tweets, Wired

Video

• 5 myths of programmatic video, digiday.com
• Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands, www.adweek.com
• Facebook Nudges Page Owners To Post Native Video, Not YouTube, www.adweek.com
• Meerkat launches on Android before Twitter’s Periscope, www.theverge.com
• PopSugar Wants to Make Millennials Happy With New Original Video, www.adweek.com
• Taco Bell unrolls Periscope for Cinco de Mayo giveaway, www.mobilecommercedaily.com
• Updated MRAID Spec Could Be A Mobile Video Demand Driver, adexchanger.com