Marketing Day: June 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million […]

on June 20, 2012 at 5:00 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers

    Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million dollar account lost last month, today Facebook gathered support from their two largest advertisers, Ford and Coca-Cola. Both brands stated that Facebook ads bring value to their marketing efforts. painting a much different picture in the […]

  • Flipboard Partners Up With Google+ Thanks To New & Improved API

    Google has been very hesitant to share Google+ data with 3rd party partners. Today however, Bradley Horowitz, Google’s VP of product management, announced the integration of Google+ on Flipboard. The announcement was made at LeWeb ’12 in London. The new integration is made possible thanks to a new Google API that not only allows public data to […]

  • Twitter Releases A Toggle-able Profile View So Users Can Hide Replies

    Sometimes when visiting a Twitter profile page users can be inundated with a list of reply Tweets to other users instead of seeing what someone is up to. This reply-heavy timeline typically ocurs during back and forth exchanges. Today Twitter has announced the release of a reply-free user profile option to help users cut through the clutter […]

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About the author

Barry Schwartz
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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