Marketing Day: January 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

  According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo. The […]

• Google’s Schmidt Goes To North Korea But Why?

  Accompanying a delegation led by former New Mexico Gov. and UN Ambassador Bill Richardson, Google’s Executive Chairman Eric Schmidt arrived earlier this morning in Pyongyang, North Korea. They were there on what was described by Richardson as “a private humanitarian mission.” Richardson posted the following comment about the trip on his website: Governor Bill Richardson […]

• Apple Announces 40 Billion App Downloads To Remind Developers Of Where The Money Is

  This morning Apple issued a press release announcing that the iTunes App Store had reached 40 billion app downloads. It also said in the release that nearly half of those had come in 2012: Apple today announced that customers have downloaded over 40 billion apps, with nearly 20 billion in 2012 alone. The App Store […]

• If (Not) This Then (What?)

  The end of 2012 saw the start of something that is likely to take up a lot of time and column inches in 2013: the true start of the social platform wars. It’s what I dubbed “Anti-Social Media” in my 2012 wrap-up post, and it’s likely to get just as messy as the mobile platform […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• A Search Marketer’s Guide To Google Display Advertising, Part 3
• Five Steps To Successfully Navigate Negative Online Reviews
• My 3 Mobile SEO Resolutions For 2013
• Why You Need To Complement Your In-House Team With External Expertise
• Stats On Mobile Content & Impact On Google Rankings
• Library Of Congress Struggling To Make A Searchable Twitter Archive
• The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps

Online Marketing News From Around The Web:

Analytics

• Build A Reputation For Using Data, contentharmony.com
• The trouble with relying on Facebook’s Insights, www.ragan.com

Blogs & Blogging

• What Blogging Taught 3 Pros About Marketing, Overit Blog

Business Issues

• Reddit Rumored To Be Raising Money, At A $400 Million Valuation, TechCrunch

Content Marketing

• An Apology to Content Marketers, Forbes
• Do Judge a Book (or Site) by Its Cover, outspokenmedia.com

Copywriting, Design & Usability

• How to Self-Critique Your Design Projects, naldzgraphics.net
• Responsive Mistakes (a mini-series), dbushell.com

Email Marketing

• Best Practices for Implementing a Multi-Brand Email Marketing Solution, www.business2community.com

General Internet Marketing

• Business 1.0 / 9 steps to liking your ex-boss / ex-employee, yes it can happen, wilreynolds.com
• How to Waste 100% of Your Marketing Investment, thirddoormedia.com

Internet Marketing Industry

• How Does Google reward creativity?, Raven

Mobile/Local Marketing

• Mobile Marketing Advice for Small Businesses, www.expand2web.com

Social Media

• Facebook Updates! 2013 Brings More Fresh #FB Ads Platform Features & Functions, aimClear® Blog
• A More Effective Way of Posting Links on Facebook Pages, labnol.org
• Can Social Media Sell Soap?, NYTimes.com
• The 3 Rock Solid Questions To Guide 2013 Social Media Success, Convince and Convert
• 10 lessons learned from launching a Twitter Chat, Econsultancy
• “Hashtag” is the 2012 Word of the Year American Dialect Society, americandialect.org
• Can Social Media Sell Soap?, New York Times
• Google and the Social Graph; more data to feed the beast, Searchmetrics SEO Blog