Marketing Day: December 9, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Newsreader iSmackdown: Zite vs. Flipboard vs. Google Currents

  Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. From a user-experience perspective (on the iPad) I gave it a “B,” largely because it was mostly undifferentiated from a slew of other similar apps. I subsequently discovered, however, that Currents is also a smartphone app, which I actually like quite a bit more. […]

• Google Makes Frontal Assault On Tablets: “Currents,” Carousel Images, Media Ads

  Yesterday was a busy tech-news day. While the major news was Twitter’s redesign, Google made a number of announcements as well. Three of them were directed at tablets (or the iPad). The major announcement was Google Currents, which will now go head-to-head with Flipboard, Zite, Taptu, Pulse, AOL Editions and Yahoo Livestand, among others, including […]

• Google+ Comes To Gmail, Improves Contacts & Makes Sharing Easier

  The continued push for Google+ integration across all Google products continues. Google created significant enhancements to Gmail that tie in Google+ data for contacts, messages and media. A month ago, Google introduced a new look for Gmail and these Google+ features may have helped to drive the redesign. Here are some of the new functionality: Add […]

• Google Promotes Talkbin With 80% Price Cut For Small Biz Owners

  Last month when I was speaking at a GetListed.org Local University workshop in New York state, my jaw about hit the ground when Google’s representative introduced Talkbin in her presentation to the 100 or so small business owners in the room. It was the first time that I’d seen or heard Google promoting the mobile […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Recent Algorithm Changes: SMN Webcast next Thursday
• Search In Pics: Google Guinness World Records, Gingerbread Chrome & Google Shoes
• Google Images Carousel For Tablets & Better Movie Results For Phones
• The Search Marketer’s Dilemma: Reporting Vs. Optimizing
• Why User Experience Design Needs Search Engine Marketing
• Google Drops Tele Atlas & Uses Their Own Maps Data For UK Maps

Online Marketing News From Around The Web:

Affiliate Marketing

• Deciding on a Niche in Affiliate Marketing, blog.affiliatetip.com

Analytics

• Enterprise Ecommerce Strategy – Finding Social Media Influencers in Analytics Data, Hugo Guzman
• New metrics keep an eye on billboards, CharlotteObserver.com

Blogs & Blogging

• How to Get the Best Return on Your Blog, www.problogger.net

Business Issues

• Facebook IPO sparks dreams of riches, adventure, Reuters
• Google needs to be open about Google Wallet, analyst says, www.computerworld.com

Conversion Optimization

• New Study Proves True In-Store Value of Online Clicks, Yahoo! Advertising Blog

Domaining

• Senate Implores ICANN to Slow Its Roll, Ad Age

Email Marketing

• The 6-Step Secret Sauce for Awesome Email Subject Lines, blog.hubspot.com

General Internet Marketing

• Leadership Tip: Your Friends Are Your Future, Barry Overstreet
• SEM Required Skill Set: Nintendo, Direct Mail, and MS Access, PPC Associates
• Web Marketing Roundup: 4 Things I Learned This Week, WordStream

Local Marketing

• Hello, world! City badges are coming your way!, Foursquare Blog

Mobile Marketing

• Facebook, Google Bugged by New ‘Adware’ Apps, WSJ.com
• StumbleUpon Gets Massive, Mobile-Inspired Redesign, searchenginewatch.com

Search Marketing

• I’m Being Outranked by a Spammer – Whiteboard Friday, SEOmoz
• PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us, searchenginewatch.com
• Reconsideration Requests: The True Turtle Dove, outspokenmedia.com
• Redefining Your SEO For Mobile Media, 1stwebdesigner.com

Social Media

• Social networking’s salad days are ending, Forrester says, news.cnet.com
• The State of Social Marketing 2011 – 2012, Social Media Today
• Using the Google+ Ripples Feature to Identify Key Influencers, Social Media Today
• 11 of the best social media campaigns of 2011 (and what we can learn from them), Econsultancy
• A secret weapon for ecommerce sites looking to engage with social influencers, www.hugoguzman.com
• Agent Rank: Google’s Internal Klout Score, SEOptimise
• Answers to 31 Social Media Questions You’re Too Shy to Ask, blog.hubspot.com
• Michele Weldon: Tweet This, Deny That: Social Media and the End of Denial, huffingtonpost.com
• The 20 Minute Social Media Professional, Social Media Today