MarTech » Marketing management » Marketing Day: December 29, 2011

Marketing Day: December 29, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dueling Mobile User Numbers: Android vs. Apple vs. Facebook In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst […]

Barry Schwartz on December 29, 2011 at 5:00 pm | Reading time: 4 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Dueling Mobile User Numbers: Android vs. Apple vs. Facebook
In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst is now estimating that Facebook has 300 million active users of its mobile apps (vs. 800+ million total users) on a global basis. However that’s a smaller mobile number than Facebook itself reports […]
E-Retail Index Shows Amazon, Netflix Diverging In Satisfaction Scores
ForeSee Results, which surveys consumers about their online experiences and customer satisfaction, released another “E-Retail Satisfaction Index” following the xmas holiday online shopping frenzy. (As an aside, comScore reported this week that holiday ecommerce was up 15 percent vs. last year to $35.3 billion.) ForeSee Results uses the methodology of the American Customer Satisfaction Index […]
Twelve Mobile Predictions for 2012
In case you hadn’t noticed, 2011 was the long-awaited “year of mobile.” It was the year that consumers made mobile mainstream and marketers finally made mobile a priority (at least in terms of their rhetoric). In 2012 most of the trends and developments that we saw this year will only accelerate. Those who didn’t fully […]
Google+ Censoring Borderline Offensive Profile Images; Author Images in Search Results To Blame?
Earlier this week, TechCrunch writer MG Siegler’s Google+ profile pic vanished without explanation. The profile picture featured MG looking away from the camera with middle finger extended (seen here). After thinking it may have been a bug, the photo was uploaded again, and once again removed – this time with the following message from a […]