Marketing Day: December 24, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered
Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. Why are they showing Santa in different locations at the same time? What’s up with Google showing fewer presents delivered than NORAD displays. Relax kids (or parents of kids). I have answers. I don’t have official answers. […]
- Advertising Industry Forecast For 2013
It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow and evolve in our ever-expanding digital world. As 2012 winds down and we head into the New Year, I have included a […]
- Our Challenge For 2013: Empathetic Social Media
I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]
- Google Developing “X-Phone” To Avoid Getting “Forked” By Samsung
The Wall Street Journal is reporting that Google’s Motorola unit is hard at work on a secret “X-phone” that will “provide more potent competition for devices like Apple Inc.’s iPhone.” However my suspicion is that the phone is less about competiting with Apple’s device and more about providing a counterweight to the Samdroid juggernaut. This is what […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps
- Mobile Search After The Final Mayan B’ak’tun
- The Keys To Success In Enterprise SEO
- 7 Secrets For Dealing With Quality Score
- Google’s Festive Happy Holidays Logo For 2012
- Report: No, Google Maps Not Responsible For iOS 6 Upgrades
Online Marketing News From Around The Web:
Business Issues
- China plans to crack down on ‘malicious’ trademarks after Apple’s iPad name dispute, appleinsider.com
Conversion Optimization
- Insight: How U.S. retailers are building up their online muscle, Reuters
- Lifetime Revenue Cohorts, RJMetrics Blog
- Websites Vary Prices, Deals Based on Users’ Information, Wall Street Journal
General Internet Marketing
- Confessions of an Apple Store Employee, Popular Mechanics
- Swap Ads While You Sleep, SEER Interactive
- What The Heck Is SEO? A Rebuttal, Smashing Magazine
Mobile/Local Marketing
- Google Designing ‘X Phone’ to Rival Apple, Samsung, Wall Street Journal
Social Media
- What is Google Baraza?, dejanseo.com.au
- Tracking the impact of Instagram’s ‘confusing wording’ through social media, econsultancy.com
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.