Marketing Day: April 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy”
  In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated […]
• Foursquare Checks In Additional Funding, Promises Continued Innovation
  Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding comes in the form of new investment from the Silver Lake Waterman growth debt fund and convertible […]
• Key Learnings On The PLA Marketplace
  Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a […]
• Unpublished Posts: Using “Dark Posts” On Facebook To Test Content
  Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not […]
• Google Glass ‘Hopefully’ Shipping This Month To Developers
  Developers may be getting their hands on Google Glass within a matter of weeks. Speaking at today’s announcement of the Glass Collective, Google’s Steve Lee — Product Director for Glass — announced: We will hopefully this month start shipping to developers. That’s a reference to the developers who pre-ordered Glass last summer during the Google […]
• Twitter Shuts Off Ribbon After Launch Of In-Stream Payments
  Twitter’s contentious relationship with developers took another turn today when it shut down a new product from Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and immediately captured a fair amount of buzz in tech and marketing circles. Less than 90 minutes later, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]
• Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study]
• Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users
• Bing Ads Updates: New Sitelink And Ad Position Reporting
• How To Prep Your B2B Search Program For Google Enhanced Campaigns
• 6 Requirements For A Sound Paid Search Bidding Strategy
• The Holy Grail Of Internet Marketing: Owning The Whole SERP
• Live @ SMX Advanced: Managing Search In A Multiscreen World

Online Marketing News From Around The Web:

Analytics

• 3 Social Media Metrics Your Business Should Track, Social Media Examiner
• NEW – Export Up TO 5000 Rows in Google Analytics Dashboard, www.hobo-web.co.uk

Blogs & Blogging

• 7 Actionable Blogging Tactics for Individuals, Businesses & Media, Heidi Cohen
• How to Optimize Your Business Blog [Checklist], Unbounce
• No runs here: Bloggers build buzz for Duane Reade hosiery, Internet Retailer
• Simplify Blogger Outreach with Inkybee, Spin Sucks

Business Issues

• Kleiner Perkins’ John Doerr: Twitter is working on a Google Glass experience, The Next Web
• The Glass Collective: See More, and Farther, kpcb.com
• Yahoo Dealmaker Reses Targets Mobile Talent in M&A Spree, Bloomberg
• After a $41M loan, Foursquare still needs to prove it’s an actual business, VentureBeat
• AOL Confirms Ned Brody Has Resigned As Head Of AOL Networks, CEO Armstrong Takes Over In The Interim, TechCrunch
• Confirmed: Facebook Has Acquired Osmeta, A Stealth Mobile Software Startup, TechCrunch
• Foursquare’s Dennis Crowley on Growth, Data and His New Money (Q&A), All Things D
• Google hiring up to 40 Glass advisors to help celebs, journalists and developers over the phone and at events, 9to5google.com
• Here’s The Future of Advertising, According To Google, Forbes
• Inside Operation InVersion, the Code Freeze That Saved LinkedIn, BusinessWeek
• Microsoft Plans 7-Inch Tablet, Wall Street Journal
• String of Executive Departures Leaves a Leadership Vacuum at the Top of Tumblr, betabeat.com
• Welcome Pulse to the LinkedIn Family, LinkedIn Blog
• Yep, LinkedIn Acquires Newsreader Startup Pulse for $90 Million, All Things D

Content Marketing

• Robert De Niro on Vine: ‘you can tell a whole story in six seconds’, The Verge
• The State of Pinterest: What Content Marketers Need to Know Now, Copyblogger

Conversion Optimization

• Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results, MarketingProfs
• How to Turn an Anonymous Visitor Into a Strong Lead: Use the Right Bait!, Silverpop

Copywriting, Design & Usability

• How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research, contentverve.com
• Pink As A Gender Divider, In Design & Life, Overit

Domaining

• GAC delivers sweeping advice that will delay scores of new gTLDs by months, DomainIncite
• Plural gTLDs give ICANN huge credibility risk, DomainIncite

Email Marketing

• 73% of businesses carry out basic email segmentation: report, eConsultancy
• The Busy Inbox: Are you Winning?, blog.returnpath.com

General Internet Marketing

• Why You Should Market Like You (Want to) Cook, www.portent.com

Internet Marketing Industry

• InsightsOne Launches New Predictive Intelligence Marketing Workspace, insightsone.com
• Say “Bonjour” to Trackur’s language support & country targeting!, www.trackur.com

Mobile/Local Marketing

• Is Now the Right Time to Get Ready for Mobile Commerce?, www.expand2web.com

Other Items

• Mark Zuckerberg Unveils Political Advocacy Group Fwd.us, Wall Street Journal
• What you told us, blog.digg.com
• Yup, Looks Like It’s Mostly Overworked Bloggers Who Use Google Reader, betabeat.com

Social Media

• Use a Google+ Page Identity on YouTube (Beta), youtubecreator.blogspot.com
• 10 Social Media Problems and Possible Solutions, Small Business Trends
• Among Teens, Interest in Facebook Falling Significantly, socialtimes.com
• Discover Google+ pages while you browse the web, dejanseo.com.au
• Google Rebrands Frommer’s Social Accounts to Zagat, Marketing Pilgrim
• PR exec: Is Oreo a marketing genius or just witty on Twitter?, www.ragan.com
• Twitter 101 Series: Twitter’s 5 Best Friends— TweetDeck, Bitly, TwitLonger and More, BruceClay.com
• Twitter Suffers Brief Link Service Outage, AllThingsD