MarTech » Marketing management » Marketing Day: Apple Wins Patent Verdict, Amazon Cart, Google Same Day Delivery & More

Marketing Day: Apple Wins Patent Verdict, Amazon Cart, Google Same Day Delivery & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder […]

Barry Schwartz on May 5, 2014 at 5:03 pm | Reading time: 7 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads
In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter’s small and […]
Patent Verdict: Apple Wins The Round But Fails To Land A Blow Vs. Samsung
You have to wonder what Apple and its lawyers are now thinking. Last Friday’s patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung. After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. […]
Camera Embedded In Greeting Card Captures Moms’ Reactions
As Mother’s Day approaches, brands are doing their very best to come up with ingenious marketing stunts that are both heartwarming and, hopefully move some product. One such effort comes from an agency called Lemz Amsterdam, which created a campaign that perfectly captures what is rarely seen: the reactions of people — in this case, […]
Amazon’s Cart Gets More Mobile: Now Add To #AmazonCart While Browsing Twitter
Reply with #AmazonCart to add the Banana Slicer to your Cart! http://t.co/B39jFZITc0 pic.twitter.com/CT81jLUE1M — Amazon (@amazon) May 5, 2014 Amazon has launched a new feature on Twitter that allows users to automatically add items to their Amazon shopping carts by including a hashtag along with an Amazon product link in a Tweet. Users can reply […]
Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention
Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the “coming weeks,” Facebook said, you’ll be served information on video views, unique video […]
Google’s Same-Day Delivery Pilot Goes Bi-Coastal
In a sign that Google’s pilot program for same day delivery has legs, the program is now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops delivered to their doorstep within a matter of hours. The company began testing its same-day […]
Top Tips For Optimizing Your Content: 9 Experts Weigh In
As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can’t produce results if your audience doesn’t find it. However, many publishers struggle with […]
StumbleUpon Adds A Handful Of Targeting & Delivery Options For Advertisers
Last week, StumbleUpon released some important updates to their ad platform that will help marketers target more accurately, deliver to specific users and learn more about their audience. The new features have been rolled out to all advertisers, and the highlights are as follows: Delivery Options Advertisers will now have the option to “Spend ASAP” […]
Creativity Unbound: How Current Digital Publishing Spotlights Brands
Think about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember the product or service being sold? Don’t be surprised if it takes you a minute to answer this question. So many marketing messages pass before our eyes that they often […]
Get To Know: DTS Inc. CMO Kevin Doohan
Serving as executive vice president and Chief Marketing Officer, Kevin Doohan oversees all marketing functions at DTS Inc., the premier audio solutions provider for high-definition entertainment experiences. In his role as CMO, Doohan manages brand and consumer marketing, product marketing, partner marketing, advertising and media, artist relations, public relations and corporate communications. Prior to joining […]
Google+ Breaks Into The Top 15 Mobile Apps — comScore
Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally […]
HootSuite Rolls Out A New Social Visualization Tool For Enterprise Customers
HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools simple enough for non-analysts to use. A product of HootSuite’s January acquisition of London-based uberVU, Boards allow users to create customized dashboards, pinning metrics that need to be tracked daily — mention streams or spike signals, […]