Italian Authorities Fine TripAdvisor $610,000 For Not Preventing Invalid Negative Reviews

One of the first times a major reviews site has been fined by the European Union or United States for not preventing false reviews on their site.

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The New York Times reports TripAdvisor, the large travel reviews site, has been fined by Italian authorities for not preventing fake negative reviews on their site.

The Italian Competition Authority fined TripAdvisor 500,000 euros, about $610,000 US, for allowing the “publishing misleading information about the sources of its reviews.” They also gave the company 90-days to remove these “misleading” reviews from their site and prevent it from happening it in the future.

“We think the ruling is unreasonable,” the a TripAdvisor spokesperson said in a statement. “We fight fraud aggressively and are very confident in the systems and processes we have in place.”

The New York Times says this is the first time a reviews site has faced serious fines in the European Union or the Unites States over not preventing false reviews.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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