Infographic: A “Christmas In July” Digital Marketing Checklist

Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan […]

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Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now.

Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan of things to consider. The infographic starts this month and runs through the end of the year. It doesn’t cover everything, may not be perfect for everyone, but there’s plenty of good stuff to consider when creating your own plan:

Christmas In July action plan

Want the infographic for yourself? You’ll find it here:  6 Months Of SEO & Marketing Done For You, along with tips and resources relating to many of the topics discussed.

Also be sure to see our column from last week that also covers tips and advice that digital marketers should be considering in the run-up to the holiday shopping season: Ecommerce Holiday Preparation – Making A List (And Checking It Twice).

There also more help coming. Just stay tuned to our new Holiday Retailer section, which will have a constant stream of content relating to the upcoming shopping season. If you subscribe to our Retail newsletter, you’ll also get a weekly recap of all Holiday Retailer stories, as well as any stories we write relating to retailing.


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