Ad Age: Google To Launch Accelerated Mobile Pages On February 24

Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.

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AdAge has confirmation that Google is launching AMP search results on Wednesday, February 24.

AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

Searchers should be able to begin seeing AMP in the news carousel this coming Wednesday, but if you want to see them now, you can access a demo on your mobile device by going to g.co/ampdemo.

Google told us they would be launching AMP sometime in February, and they held true to their word. Google has been providing information about their progress to developers on AMP HTML blog and offering several hangouts in the Google News Lab to help webmasters get up to speed on AMP.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.