Geofeedia Launches Updated Location Monitoring Platform & iOS App

Geofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest version of its platform.

The Chicago-based company helps enterprise customers — including McDonald’s, Dell, the Associated Press, BBC and CNN — gather geographically sourced information from Twitter, Instagram, Facebook, YouTube, Picasa, Flickr, Twitter and other social channels. With today’s launch, the company has added Sina Weibo, the popular Chinese microblogging network.

The new platform includes an updated interface and faster processing. The company says it can handle more than 10,000 posts a second and 1 billion daily across the “largest location-based data set in the world.” Geofeedia has also added sentiment analysis, identification of top influencers and functionality to gather data about multiple locations. The new iOS app, available now in the Apple store, gives clients the ability to track the data while they are on the go.

Geofeedia says the location-based social data it tracks makes its platform superior to other social listening systems, citing its own research showing that 74% of social chatter cannot be discovered with hashtag and keyword monitoring. The new release, Geofeeding co-founder and CEO Phil Harris said, enhances that advantage.

“Our upgraded platform augments the value of social media as a powerful tool to get the pulse of any location around the world,” Harris said in a release. “Whether it’s to gain situational awareness in a crisis, maintain public safety at events or generate sales leads at retail outlets, we provide users with the most actionable intelligence in real-time. Further setting Geofeedia apart from other social media monitoring technology, our app is the only way to easily empower users with geo-tagged real-time social media data on the go.”