Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution

Mobile application and ad solutions developer UberMedia has launched UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver targeted advertisements across multiple screens. Started in 2010, UberMedia is an Idealab company, founded by Bill Gross.

Gross, CEO of both Idealab and UberMedia, is credited with launching GoTo.com, the first bid-based, pay-per-click search engine. GoTo.com was renamed Overture Services, and eventually acquired by Yahoo in 2003 for $1.6 billion.

“In 1998, I saw a problem with Internet advertising effectiveness, and we invented pay-per-click bidded advertising, which now accounts for the majority of Internet monetization,” said Gross, “Today, I see the same problem with mobile advertising effectiveness and we have invented UberAds, which is set to do the same thing for mobile.”

According to UberMedia, their UberAds formula has achieved more than three times the industry mobile ad CTR average for a number of brands, including Nike, Universal and Lancome.