Facebook Events Now Come With Insights For Reach, Views & Connections
Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events: This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These […]
Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events:
This is the first step toward helping Pages gain a better understanding of what’s working and not working when
promoting their events. These insights include reach, views and connections. Events created starting July 24 will be able to view
insights in the right-hand column of the event page.
Among the first to notice the new feature was Sandro Galindo of Shoreway Media, who sent a screen grabs from several events created by a client. Here’s one from a Pittsburgh movie theater:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech
About the author
