Drive smarter marketing—with data that leads

See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.

Chat with MarTechBot
MarTech Live Event Save Your Spot


Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isn’t just a virtue—it’s a mandate.

Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better. Our experts will cover:

  • Why marketing often takes the first hit—and how to position your team as a driver of value.
  • How standardizing marketing data unlocks clear, actionable insights across channels.
  • Examples of real-world strategies from industries navigating both growth and contraction cycles.
  • Where intelligent automation amplifies data value—without compromising quality.

Whether you’re optimizing in a stable market or pivoting under pressure, this session will offer data-driven strategies to help you lead with confidence. Sign up here!


About the author

Edna Chavira
Staff
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.