Cross-channel personalization: what works now across generations and channels
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
Edna Chavira on May 9, 2025 at 1:22 pm | Reading time: 1 minute
Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage.
But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat.
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About the author
Staff
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.