That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views

The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad.

Chat with MarTechBot

delta_inflight_internet_meme

Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy New York, Delta collected every last internet meme and stuffed them all into its latest in-flight safety video.

The video, which has climbed to 1.9 million views on YouTube (and 200,000 in the time it took to write this article), is stuffed with internet goodness. Everything from Overly Attached Girlfriend to Screaming Goat to Dramatic Chipmunk to Annoying Orange to Evolution of Dance to Harlem Shake to Coke Mentos to the Will It Blend Guy and a whole lot more is crammed into the 6 minute video. Even Delta’s original finger-wagging flight attendant, Deltalina, makes an appearance.

At the end, the Will It Blend guy encourages people to click to visit remixed (blended) versions of the video.

The video, entitled “The Internetest Safety Video on the Internet,” will begin airing on Delta planes May 25. Of course by then, everyone on the planet will have seen it.

Delta is promoting the video on Twitter, Facebook and Instagram:

[instagram]https://instagram.com/p/26BlIhnEg2/embed/[/instagram]

 

As enjoyable is this video is to some, others (just check YouTube comments) will likely be happy they fly Southwest, thereby avoiding forced viewing of this type of in-flight safety video.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Steve Hall
Contributor
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Fuel up with free marketing insights.