Agenda

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

With a distinguished career in customer insights, market research, and customer experience strategy, Susan Ferrari has consistently driven organizational success through data-driven decision-making and a relentless focus on customer centricity. A recognized industry leader, Susan has been honored with a CX Elite Award for implementing a global customer experience (CX) program, the Most Innovative Researcher of the Year Award at The Market Research Event (TMRE), and an Employee of the Year Award for driving exponential user growth from 4 million to 40 million in just six months.

Throughout her career,  Susan has held key leadership roles at top firms, including Kadence International, Alida CXM, Nielsen, The Bank of New York Mellon, and Wolters Kluwer Legal & Financial Services. At The Bank of New York Mellon, she successfully built an advanced analytics team, leveraging Alteryx and Tableau to revolutionize real-time data visualization and improve customer satisfaction, retention, and revenue growth. At Wolters Kluwer,  Susan Ferrari spearheaded a Voice of Customer initiative, increasing Net Promoter Score (NPS) by 15 points in just one year, leading to an 8% revenue increase.

Known for expertise in designing and executing large-scale market research initiatives, Susan Ferrari has helped organizations transform company culture, implement CXM programs, and align products and services with customer needs. With a deep background in both qualitative and quantitative research, she excels in AI, storytelling, data visualization, omnichannel path-to-purchase analysis, and segmentation.

Beyond corporate leadership, Susan has been a sought-after speaker, mentor, and consultant, sharing insights on AI, customer experience, market trends, and advanced analytics. Passionate about leveraging AI and uncovering key customer insights that drive business growth, Susan Ferrari continues to shape the industry through innovation and strategic expertise.

Brian Madden is a VP, Technology Officer & Futurist at Citrix, where he leads strategy and storytelling around the intersection of AI, secure workspaces, and the future of work. A longtime thought leader in enterprise technology, Brian helps organizations understand how AI agents are reshaping knowledge work, from individual productivity to strategic planning. He writes and speaks frequently on AI adoption patterns, and how marketing and business teams are using AI tools not just to research and ideate, but to execute work itself.

As Chief Experience Officer, Katie Templin is a futurist who fine-tunes the balance between analytical and creative thinking to devise elegant solutions for complex problems. She leads the Strategy, UX Design, Content, and Product Management teams at Qualified Digital, using research, data, and intuition to guide clients to their next right step, putting them ahead of competitors while aligning with consumer needs.

Katie is a trailblazer in leading healthcare customers into digital customer experience, thinking years ahead of the curve. She believes that digital experiences, when infused with empathy and human understanding, can make the world a better place. It's this belief that motivates her quest for boundary-pushing ideas. 

While Strategy and Experience teams often want to live in the conceptual, Katie and her team focus on using methodologies like Service Design to ensure strategic vision isn't just innovative, but expertly translated into actionable reality. Her goal is to have a clear, defined path toward operationalization for every strategy and concept QD generates.

Katie's experience spans multiple verticals, including B2B, Direct to Consumer, High Tech, Higher Education, and Financial Services, but she's spent much of her 20+ year career committed to bettering healthcare. She's tackled complex issues within our healthcare system from various angles: provider, payer, government, foundations, and wellness startups. Healthcare isn't just her area of expertise; it's her passion. She knows the work in this space is far from finished and is excited to continue facing its complexities head-on.

Throughout her career, Katie has worked with clients including Apple, Mayo Clinic, CVS, Kaiser Permanente, Cigna, Cedars-Sinai, UNC Health, Aramark, AmeriGas, Beckman Coulter, Paceline, M&T Bank, Citadel Credit Union, Gelesis, and Children's National Health System.

In her personal time, Katie is an avid Philly sports fan, art enthusiast, photography hobbyist, and wanderluster.

Steve specializes in AI-powered marketing and creative transformation, guiding businesses to succeed at the intersection of technology, strategy, and innovation. With a deep, 25-year background in strategic martech, he's spent over a decade contributing to the evolution of AI-driven platforms like Adobe Sensei. He trains creative and marketing teams at organizations like Walmart, Merck, and Wells Fargo to leverage AI tools for tangible results. Steve's expertise is managing the full transformation lifecycle: from selecting the right technology stack to implementing affordable AI solutions. As a published thought leader and writer for MarTech.org, he simplifies complex AI concepts into actionable strategies, empowering teams to unlock new opportunities for growth and efficiency.

Molly St. Louis has over 20 years of experience in marketing, production, and media, and has won several industry awards for her thought leadership work in audiovisual. Over the years, she has developed thought leadership and video marketing programs for numerous public companies and high-growth startups, including monday.com, RGP, Magnolia, Sumo Logic, FIGS, and Syte, and was a branded communications leader at two unicorn tech companies, Yapstone and Clari. She was also a marketing trends writer and contributor for Inc. Magazine, The Huffington Post, Yahoo, and Adweek, and has a Masters in Communications and Digital Media from Purdue University.

A. Lee Judge is a Marketing Expert, Content Strategist, and founder of Content Monsta, the agency that turns business stories into compelling high‑impact podcasts and video. He is the author of “CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine” and delivers keynote talks and workshops that help Revenue Teams align Communication, Alignment, Systems, and Honesty for growth. As host of The Business of Marketing podcast, Lee interviews leaders who shape modern demand. Companies hire him as a Fractional CMO to build content engines, coach executives on content creation, and connect Marketing output to measurable Sales results.

Angela Vega is the Director of Capabilities & Operations at Expedia Group, where she drives global marketing transformation, CRM strategy, and platform enablement for brands like Expedia, Hotels.com, and Vrbo. Over her 13+ year career, Angela has operated at the intersection of technology, marketing, and operations, leading initiatives that turn big ideas into scalable systems.

She has managed 14+ marketing technology stacks, supporting audiences from 20K to over 130M active customers, and built end-to-end marketing operations models that bridge product creation, campaign execution, and data-driven optimization. Angela has led platform consolidations that delivered multimillion-dollar savings, eliminated thousands of operational hours, and spearheaded CRM technology execution for one of the largest global loyalty program launches in travel.

Before travel, Angela worked across financial technology and consumer health. Her greatest superpower? Connecting dots that didn’t know they needed to be connected—bridging strategy and execution, creative and technical, global vision and local impact.

When she’s not shaping marketing ecosystems, Angela mentors future leaders, advocates for women’s health, and explores the evolving role of AI in marketing and operational excellence. She is part of the Marketing Academy Alumni, one of the most prestigious marketing leadership programs in the world and spends her weekends testing out new AI tools.

Eric Mayhew brings a wealth of expertise in software engineering and digital advertising, culminating in the creation of groundbreaking solutions that have revolutionized the way global enterprises and brands approach advertising.

Before co-founding Fluency, Eric devoted a decade of his career to Dealer.com, a trailblazer in automotive digital marketing now under the umbrella of Cox Automotive. During his tenure, he spearheaded the development of the company's distinctive advertising platform, a pivotal contribution during a transformative period in the automotive industry's adoption of digital marketing strategies. Eric's leadership propelled both the company and the industry forward, resulting in over $1 billion in ad spend facilitated by Dealer.com's platform by the time of his departure.

Widely acknowledged as a national authority in the realm of digital advertising, Eric is a sought-after speaker, captivating audiences with his insightful presentations at premier industry events and on esteemed platforms like Google campuses. His profound impact on the digital advertising landscape continues to resonate, leaving an indelible mark on the industry's trajectory.

Scott Gillum is the founder and CEO of Carbon Design, a marketing services firm that specializes in AI-enabled personality-based marketing. Prior to founding Carbon in 2017, he founded and lead the Washington, DC office of gyro (now Merkle). Merkle is the largest B2B agency in the world and a past winner of Ad Age’s B-to-B Agency of the Year. 

At gyro, Scott led the global Channel Marketing practice, along with his duties as an office President. Prior to joining gyro, he was a partner at a management consulting firm specializing in Go-to-Market strategy for hi-tech and financial services clients. Scott also has had previous roles as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company.

In 2015, Scott partnered with Pat Spenner, co-author of The Challenger Customer, to build “Challenger Marketing” which Carbon Design executed for clients today. In 2007, his work on integrating sales and marketing funnels became the subject of a Harvard Business School case study.

Scott sits on Gartner’s Sales & Marketing Leadership roundtable and is the founder of the B2B Hub on The Drum, where he contributes a monthly post.  In the past, he has been a feature columnist for Forbes, Fortune, Adage, and MediaPost.  

Brian McKenna is the VP of CRM at DMi Partners, an award-winning, Philadelphia-based digital marketing agency founded in 2003. Over more than a decade and a half at the company, Brian has spearheaded the growth of many of DMi’s industry-leading channel management solutions for some of America’s largest consumer brands. Most recently, he developed a best-in-class managed solution for email marketing automation strategies that has become an essential CRM growth catalyst for DMi’s CPG and retail clients. Brian is also an active member of his south Philadelphia neighborhood community and enjoys spending time with his wife and two kids. 

Nathaniel Rounds is Lead Product Marketing Manager at Braze, where he focuses on applications of AI to marketing. Before joining Braze, Nathaniel led Product Marketing at OfferFit. Previously, he spent 10 years leading design and developing of SaaS products, with a focus on educational content. He holds a Ph.D. in mathematics from Stony Brook University.

Sara Owens is an analytics leader with over 25 years of experience in the advertising industry. She's worked at brands, publishers, ad tech companies, and agencies. She is passionate about using data to solve problems and tell stories. She leads her teams and clients to look past reporting and observation to find true insights that will unlock meaningful opportunities to create an emotional connection between brand and consumer. 

Anthony Tedesco plays a key role in Cisco Systems' digital marketing efforts, as the Global Search & Programmatic Lead. The role has him focused on developing optimal digital customer experiences while maximizing the business impact of those channels.  

Prior to joining Cisco, Anthony spent the better part of 5 years working with Fortune 100 brands to deliver world-class SEM activations at scale. He enjoyed playing an active role in strategy development, as well as ensuring best-in-class account management practices across offices. Anthony discovered his passion for SEM at Red Ventures in Fort Mill, SC. There, he cultivated a deep passion for data-driven full funnel marketing programs, as well as complex analysis.

Outside of work, Anthony is a die-hard Boston and UNC Tar Heels fan. When he's not watching his favorite teams, he is often looking to compete with friends in a wide range of outdoor activities or spending time with his family.

Christina J. Inge, EdD is a marketing analytics expert, author, and educator with over 20 years of experience helping organizations harness the power of data to drive better business decisions. She is the founder of Thoughtlight, a consultancy specializing in ethical, effective AI and analytics strategy for marketing teams. Christina teaches at Harvard and Northeastern University and is the author of Marketing Metrics: Leverage Analytics and Data to Optimize Your Marketing, which has been adopted in academic and corporate training programs worldwide. A passionate advocate for inclusive, data-driven decision making, she blends technical depth with real-world pragmatism to make metrics meaningful across organizations.

Reza Moaiandin is the Co-Founder at SALT. A software engineer by training and certified white-hat hacker, Reza has spent more than two decades fusing code, security insight and search science to keep clients ahead of every algorithm shift. He built “content hub” frameworks long before the phrase took off and still architects the proprietary tools that power SALT’s award-winning methodology.

Tim Hillison is the Founder & CMO of Entry Point 1, where he makes world-class expertise accessible to startups and scaleups through Marketing-as-a-Service and GTM advisory. His analytics-driven approach has helped ventures across SaaS, fintech, and healthtech drive billions in revenue through systematic go-to-market execution. Previously, Tim led global GTM strategy at PwC and Cognizant Digital, and marketing transformations at Visa, Microsoft, and PayPal. He regularly advises venture capital firms on marketing strategy and GTM optimization. Explore case studies at entrypoint1.com/results

Crys Black is a marketing and go-to-market strategist with deep expertise in helping early-stage tech startups scale through smart technology adoption. She has led marketing and operations for B2B SaaS companies from Seed to Series B, often serving as the “first business adult in the room” alongside engineers and scientists to translate breakthrough ideas into market traction.

An early adopter of CRM, marketing automation, account-based marketing, and now AI-powered platforms, Crys specializes in building efficient, integrated GTM engines that align sales, marketing, and customer success. She is known for guiding startups through category creation, revenue operations alignment, and practical applications of AI in marketing strategy.

Today, as a fractional marketing and RevOps leader, she partners with founders and executives to modernize their tech stacks, streamline operations, and accelerate growth.

Jeanne Jennings is an email marketing strategist, speaker, trainer, and author who helps organizations make their email programs more effective and more profitable. Her specialty? Turning underperforming campaigns and programs into revenue-producing powerhouses with strategic testing and a strong dose of direct response know-how.

She’s the Founder and CEO of Email Optimization Shop, a consultancy focused on bottom-line results. She’s also General Manager of the Only Influencers community, Programming Chair of Email Innovations World, and an Adjunct Professor at Georgetown University (Hoya Saxa!).

Jeanne’s clients span B2B, B2C, government, and nonprofit, including AARP, Capital One, Hasbro, The New York Times, Scholastic, UPS, Verizon, and the World Bank.

Her book, The Email Marketer’s Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint.

Jeanne holds an MBA from Georgetown University. And when she’s not optimizing email, you’ll find her watching hockey. (Let’s go Caps!)

As a Lawyer and Fellow of the International Compliance Association, Neil Jennings brings more than a decade of experience navigating complex regulatory landscapes in compliance, privacy, and the rapidly evolving field of AI governance. He has a proven track record of spearheading the design and implementation of robust compliance, privacy, and AI governance frameworks across diverse industries. His specialty lies in providing strategic advisory and practical solutions to executives and boards, including placing business and compliance ethics (and risk appetite) at the forefront of discussions.

His expertise encompasses AI governance and risk management, responsible and ethical AI, broad commercial advisory, data privacy, and enterprise risk management, enabling businesses to have confidence in their compliance programs, risk management frameworks, and AI governance systems.

He is passionate about helping businesses translate complex regulatory requirements into actionable strategies, and of course, working with operational teams to produce the intended outcomes!

Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, operations, and customer experience transformation initiatives. He is a best-selling author and the host of the award-winning The Agile Brand with Greg Kihlström podcast and has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Starbucks, and Toyota. 

Jiaxi Zhu brings over a decade of experience driving innovation in data strategy, marketing analytics, and AI adoption at scale. As Head of Analytics at the Small and Medium Business (SMB) division at Google, Jiaxi charts data and analytics strategies that optimize how Google engages with an ecosystem of millions of digital advertisers globally.

Prior to Google, Jiaxi was a business technology consultant at McKinsey & Company and PricewaterhouseCoopers, advising Fortune 500 C-level leaders on enterprise data transformation to unlock marketing ROI and personalized customer experiences.

Recognized as a thought leader in the field, Jiaxi frequently speaks at industry conferences on business intelligence, AI integration, and responsible data governance. He also serves as a judge for high-impact analytics competitions, helping shape the next wave of innovation in data science.

Jiaxi holds an MBA in Business Analytics from The Wharton School and a B.S. in Industrial Engineering & Operations Research from UC Berkeley.

Noah Dinkin founded Stensul and serves as its CEO, leading 130+ global employees to help top brands be efficient, strategic, and innovative around content creation. By leveraging Stensul to increase email and landing page creation efficiency, teams can free up valuable time to focus on strategic operations, driving improved performance.

A seasoned marketing and strategy executive, Robin Ross blends over 20 years of experience driving growth through data, loyalty programs, and digital transformation across leading brands and networks. With deep expertise in marketing analytics, business development, and using AI for competitive analysis, Robin has led transformative initiatives that expand membership, deepen customer engagement, and accelerate innovation. Robin’s strengths lie in simplifying complexity, aligning teams across functions, and delivering measurable business impact by fusing strategic vision with operational execution.