Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online marketing.
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Will Scott's latest articles
The best ways to use social media for marketing your medical practice
Looking to promote your medical practice through social media, but don't know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.
Maximize your business’s Twitter impact
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.
10 easy steps to help your business flourish on Facebook
Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott's Facebook tips will help you build a vibrant and engaged Facebook presence.
10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day
Are you capitalizing on holidays in your marketing campaigns? Columnist Will Scott discusses how brand marketers can use lesser-known holidays to help fill their content calendars.
3 practical local link building ideas that will cure your Penguinitis
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
7 Traits That Will Make You A Great Digital Marketer
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you?
A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.
Native Advertising, WTH?
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save newspapers.” I blame BuzzFeed for doing such a great job of letting the cat out of the bag. As is so often the case, stick around a while and you’ll learn […]