Contributor

Victoria Godfrey

About Victoria Godfrey

Victoria Godfrey is the chief marketing officer of Avention. Prior to joining Avention, she spent five years running her own marketing and research company, Godfrey Research. Previously, Victoria was the chief marketing officer of Zipcar. She has an international MBA from Thunderbird (The American Graduate School of International Management) and a bachelor’s degree from The University of Vermont. Since 2001, Victoria has taught marketing at the Gordon Institute at Tufts University.

Victoria Godfrey's latest articles

Marketing operations (MOps)

How data and technology will affect your marketing in 2017

Columnist Victoria Godfrey shares four trends she's watching for 2017 -- and some steps you can take to stay ahead of the curve.

Victoria Godfrey | Jan 25, 2017 at 10:19 am ET

Marketing operations (MOps)

Quiz: Are you ready to adopt Account-Based Marketing?

Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.

Victoria Godfrey | Nov 4, 2016 at 10:56 am ET

Marketing technology

Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions -- or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

Victoria Godfrey | Oct 25, 2016 at 10:44 am ET

Digital transformation

Big Data Makes For Better Outbound Marketing

Don't let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times.

Victoria Godfrey | Sep 21, 2015 at 8:59 am ET