Twitter starts selling sponsorships of individual publishers’ Moments
Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.
Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab.
More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week.
Called Sponsored Moments, the new offering allows brands to sponsor individual publishers’ Moments, and that deal includes the brand being featured on the Moment’s cover and ads appearing throughout the magazine-esque Moment.
“We’ve been experimenting with select partners, and we are now rolling out this custom feature to In-Stream Sponsorship publishers globally,” says a company blog post.
Bank of America and Bloomberg debuted the first Sponsored Moment on Thursday (embedded below).