5 ways one entrepreneur used Instagram to build a powerful network of contacts
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success.
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Sweta Patel's latest articles
Are you a marketer? You need to be marketing yourself
Sometimes CMOs get caught up in the all-important task of marketing their company's brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.
5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
5 Facebook algorithm hacks to up your content marketing game
It's a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform.
3 forward-thinking marketing strategies to scale your startup
When you're just getting your business off the ground, it's essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what's working for their organizations.
Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.
Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.