Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them
Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech.
Contributor
Steve Olenski's latest articles
Winners with back-to-school shoppers are likely to see higher returns during holidays
Here are five lessons for brands about back-to-school marketing.
What marketers and business leaders can learn from a former Navy Seal
Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture.
Bridging the gap between IT and marketing to improve martech collaborations
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.
How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
Top mistakes new online retailers make
Are you a new online store owner or looking to improve your ecommerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the ecommerce game.
Still not sold on native advertising? 3 benefits you should know about.
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.
Is interest targeting the future of marketing?
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
How to master content marketing for your ecommerce company
It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your ecommerce business and drive them to purchase.
Top 10 payment processing companies in the world
With hundreds of services to choose from, how do you choose the payment processing company that's best for your business and your customer's experience? Columnist Steve Olenski reveals his top choices to help you find the right fit.
7 steps to building your client list
Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips to help you expand your reach and gain the trust of your clients.
Customer Service 101: Three things you can do today to win over your customers
How do you maintain long-term customer relationships? Columnist Steve Olenski outlines his top three tips for improving your customer service.
Don’t Just Sell: How To Make Customers Buy
How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy.
How To Create An Effective Content Marketing Strategy For 2016
How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path.
4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Sales and marketing don't have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization.
How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience.
Top Tools To Jumpstart Your Content Creation & Keep It Going
How do you constantly churn out new, original content for your business? Columnist Steve Olenski rounds up his top picks of tools to boost your content creation process.
21 Ways To Market Your Business Online On A Shoestring Budget
Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.
12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive
How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started.
7 Proven Ways To Stay Motivated When Working From Home As A Marketer (Or Anything Else!)
Digital marketing lends itself well to telecommuting, but not everyone finds it easy to work from home. Columnist Steve Olenski shares his tips for staying on track.
8 Reasons Why Loyalty Programs Are Imperative For Marketers
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a […]
4 Google Chrome Extensions For Digital Marketers
Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski's list of useful Chrome extensions.
3 Online Website Creator Tools For Your Small Business
If you run a small business ready for its own web site, or if you're ready to upgrade to a more modern design, you should check out these three easy site-creation services.
5 Simple Rules Of Marketing, Whatever The Technology
The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not […]
Influencer Marketing Tools That Will Power Your Content In The Future
Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole […]
5 Myths About Social Media Marketing
Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […]
Boost Your Social Strategy With SEO Data
We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. — but thinking about things the other way around is a little bit trickier. In other words, can you use your SEO data to help improve your social media strategy? Although this method […]
3 Ways To Leverage Social PPC To Gain More Targeted Customers
Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm. Jacob attributes much of his success in PPC to […]
Why Social Media Marketers Need To Follow The Weather
Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […]
How To Use Brand Ambassadors To Drive Social Media Success
Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics […]
3 Tips For A Holly Jolly Social Media Holiday Season
When it comes to the holiday shopping season, retailers and businesses from sea to shining sea all have their own set of apprehensions and concerns. And, as each year passes, the need for businesses and brands alike to have a social media plan in place for the holidays is paramount. For example, Black Friday and […]
3 Ways To Use Social Media To Target High-Net-Worth Consumers
Traditionally, marketers tend to segment their customers into either a B2B or B2C relationship. While this has worked for a long time, and will obviously continue to work, many high-net-worth consumers (who most likely also own or run businesses) must be treated differently when it comes to marketing with social media. In a recent survey […]
When It Comes To Social Media Sharing, Mobile Rules
Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done by ShareThis. The […]