Performance

8 Reasons Why Loyalty Programs Are Imperative For Marketers

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a […]

Management

5 Simple Rules Of Marketing, Whatever The Technology

The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not […]

Management

Influencer Marketing Tools That Will Power Your Content In The Future

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole […]

Performance

5 Myths About Social Media Marketing

Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […]

Performance

Boost Your Social Strategy With SEO Data

We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. — but thinking about things the other way around is a little bit trickier. In other words, can you use your SEO data to help improve your social media strategy? Although this method […]

Performance

3 Ways To Leverage Social PPC To Gain More Targeted Customers

Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm. Jacob attributes much of his success in PPC to […]

Performance

Why Social Media Marketers Need To Follow The Weather

Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […]

Experience

How To Use Brand Ambassadors To Drive Social Media Success

Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics […]

Performance

3 Tips For A Holly Jolly Social Media Holiday Season

When it comes to the holiday shopping season, retailers and businesses from sea to shining sea all have their own set of apprehensions and concerns. And, as each year passes, the need for businesses and brands alike to have a social media plan in place for the holidays is paramount. For example, Black Friday and […]

Performance

3 Ways To Use Social Media To Target High-Net-Worth Consumers

Traditionally, marketers tend to segment their customers into either a B2B or B2C relationship. While this has worked for a long time, and will obviously continue to work, many high-net-worth consumers (who most likely also own or run businesses) must be treated differently when it comes to marketing with social media. In a recent survey […]

Performance

When It Comes To Social Media Sharing, Mobile Rules

Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done by ShareThis. The […]