AI promises a shortcut, but creative teams are taking the scenic route
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
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Steve Bevilacqua is a Marketing and Creative Technologies expert with more than 23 years’ history directing digital improvement projects and programs for global Fortune 500 organizations, including Disney+, NBC Peacock, Gap, Airbnb, Bayer, Boy Scouts of America, Medtronic, Biogen, Warner Bros., Estée Lauder and eBay, while steering digital transformations. By analyzing the use, operation and benefits of various marketing technologies, he designs long- and short-term roadmaps to improve usage and maximize ROI, establish KPIs, track project progress, and report results while protecting confidential information, controlling risks, improving profitability, and fostering a positive culture of change. Steve has also partnered with technology organizations, including Adobe/Adobe Enterprise Manager (AEM) and Veeva Systems, as a consultant to help these providers improve their product offerings.
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
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