How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
As consumer activity continues to move toward digital, marketers need to evolve to adapt to that trend. Columnist Soo Jin Oh shares stats to help you make the case in your company.
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it's time for your brand to hop on board.
For both presidential and digital campaigns, the same message holds true, says columnist Soo Jin Oh. You need to deliver the right message to the end user.
With myriad ways for brands to get their message out, columnist Soo Jin Oh points out key strategies to help marketers stay ahead of the competition.
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers.
Columnist Soo Jin Oh reviews mobile trends over the 2014 holiday season revealing the power of mobile for e-tailers and ecommerce.
For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s […]
Columnist Soo Jin Oh discusses this valuable marketing channel that's coming along just in time for the holidays.
How can you target users with relevant ads across multiple devices? Columnist Soo Jin Oh explains the state of the art and provides some tips.
Need a better plan for mobile? Follow Starbucks' example to take your brand to new heights and beyond with a proven mobile approach.
Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were […]
In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging […]
Father’s Day has just passed, and that means many consumers were scrambling last week to ensure their father’s gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase […]
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]