Soo Jin Oh

Soo Jin Oh is Gamut’s Vice President of Client Strategy & Solutions, overseeing the planning, media strategy, and ad operations team. In this role, she spearheads Gamut's data strategy, channel partnerships, and product development. Soo Jin has over 14 years of experience in digital on both the buy and sell side. Prior to joining Gamut, she served as the SVP of Data Business and Ad Operations at Magnetic, where she led the company's acquisition of strategic data partners and was responsible for all post-sales operations. Before that, she was the VP of Ad Operations at IDG Technetwork, where she built and managed the ad operations teams for multiple business units, including display, video, mobile, and data. She was also part of the core team at Dogtime Media, the largest pet vertical network that sold to Evolve Media. She kick-started her digital career at Google, and has spoken at many industry events, including OMMA LA, OMMA Audience Targeting, OMMA London, iMedia, and Conversion Conference Chicago.

Experience

Mobile’s Promise For 2015

For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s […]

Performance

How Retailers Can Leverage Mobile To Boost Holiday Sales

Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were […]

Experience

Understanding The Complexity Of Mobile Ad Attribution

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging […]

Experience

The Flight Path: The New Cross-Device Customer Purchase Journey

Father’s Day has just passed, and that means many consumers were scrambling last week to ensure their father’s gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase […]

Experience

Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]