3 future-proofing strategies for Google’s third-party cookie crackdown
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
Robert is currently an Expertise and Innovation Lead at fifty-five, a global martech consultancy. With a background in leading client engagements, he excels in translating tracking needs into scalable solutions. Specializing in Google Analytics, GTM, and Data Studio, Robert leads initiatives to build complex tracking solutions for new websites, showcasing a deep understanding of how to match KPIs to broader business goals. Known for staying at the forefront of industry trends, Robert is a dynamic professional committed to enhancing digital ecosystems and providing innovative solutions for clients.
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies.
Robert Tracy | Mar 1, 2024 at 10:52 am ET