Why your marketing strategy should still be cookie-less despite Google’s shift
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections.
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RJ Licata's latest articles
Why brand trust is declining and how marketers can earn it back
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers.
How to safeguard your brand during a digital transformation
Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation.
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
Data-driven content: The key to connecting with healthcare consumers
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
How to build trust and loyalty in retail with reception marketing
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
Owned asset optimization: The key to connecting with financial consumers
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
Cyber Week’s sales success depends on a year-round consumer connection
Cyber Week's big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round.
How to turn your brand into a performance publisher
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
Rise of the empowered consumer: Navigating shifting consumer behavior
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.