Why closing the feedback loop drives better CX outcomes
Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.
Raj Sivasubramanian | Jul 9, 2025 at 9:00 am ETAI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
Raj Sivasubramanian | May 5, 2025 at 9:15 am ETCustomer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact.
Raj Sivasubramanian | Mar 4, 2025 at 10:58 am ETSetting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.
Raj Sivasubramanian | Jan 20, 2025 at 10:36 am ET