10 Questions To Guide Your Marketing Technology Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance.
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Paul Roetzer's latest articles
What Marketing Agencies Can Learn From HubSpot’s Growth
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and integration.
20+ Resources For Building Tech-Savvy Modern Marketers
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers.
The Missing Piece Of Marketing Automation That Could Change Everything
The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to […]
5 Marketing Technology Challenges Every Business Must Solve
While some marketers struggle to keep up with a rapidly changing industry, contributor Paul Roetzer tells us that others are re-imagining what’s possible for their careers and companies.