Contributor

Michael Litt

About Michael Litt

Michael is the co-founder and CEO of Vidyard, the leading video marketing platform that helps businesses expand their use of video content and turn viewers into customers. He is a passionate entrepreneur, avid surfer and skier, and has recently been recognized as Ernst & Young's Entrepreneur of the Year and Marketing Magazine's Top 30 Under 30.

Michael Litt's latest articles

Customer experience

5 ways to use personalized video in your next marketing campaign

How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.

Michael Litt | Nov 2, 2016 at 11:32 am ET

Customer experience

It’s time to get personal with email

How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.

Michael Litt | May 23, 2016 at 9:49 am ET

Customer experience

Video Marketing Lessons From People Who Have Been There, Done That

Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.

Michael Litt | Nov 6, 2015 at 12:13 pm ET

Customer experience

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.

Michael Litt | Oct 9, 2015 at 9:24 am ET

Customer experience

Why You Need To Make Video Part Of Your Marketing Automation Strategy

Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.

Michael Litt | Sep 11, 2015 at 9:08 am ET

Customer experience

How To Use Video To Enhance Your Email Marketing Campaigns

Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.

Michael Litt | Aug 14, 2015 at 9:19 am ET

Customer experience

How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

Don't stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.

Michael Litt | Jul 17, 2015 at 9:15 am ET

Customer experience

How To Use Video Content To Generate, Qualify And Score Leads

Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.

Michael Litt | Jun 19, 2015 at 1:24 pm ET

Customer experience

7 Tips For Launching A Video Marketing Strategy

Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.

Michael Litt | May 22, 2015 at 11:04 am ET