5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
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Michael Litt's latest articles
It’s time to get personal with email
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.
Video Marketing Lessons From People Who Have Been There, Done That
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.
View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.
Why You Need To Make Video Part Of Your Marketing Automation Strategy
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.
How To Use Video To Enhance Your Email Marketing Campaigns
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.
How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement
Don't stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.
How To Use Video Content To Generate, Qualify And Score Leads
Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.
7 Tips For Launching A Video Marketing Strategy
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
Video Is A Marketer’s Best Friend
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.