5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
Michael is the co-founder and CEO of Vidyard, the leading video marketing platform that helps businesses expand their use of video content and turn viewers into customers. He is a passionate entrepreneur, avid surfer and skier, and has recently been recognized as Ernst & Young's Entrepreneur of the Year and Marketing Magazine's Top 30 Under 30.
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.Michael Litt | Nov 2, 2016 at 11:32 am ET
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.Michael Litt | May 23, 2016 at 9:49 am ET
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.Michael Litt | Nov 6, 2015 at 12:13 pm ET
Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.Michael Litt | Oct 9, 2015 at 9:24 am ET
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.Michael Litt | Sep 11, 2015 at 9:08 am ET
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.Michael Litt | Aug 14, 2015 at 9:19 am ET
Don't stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.Michael Litt | Jul 17, 2015 at 9:15 am ET
Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.Michael Litt | Jun 19, 2015 at 1:24 pm ET
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.Michael Litt | May 22, 2015 at 11:04 am ET
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.Michael Litt | Apr 24, 2015 at 10:45 am ET