Contributor

Melissa Reeve

Co-Founder

Company

About Melissa Reeve

With 25 years of experience as a marketing leader, Melissa Reeve is passionate about helping teams navigate the exciting worlds of AI and Agile marketing. Her deep roots in Agile, combined with her fresh perspective on AI, make her a trusted guide for organizations looking to embrace the future. At MarketingFrontier.ai, Melissa produces thought leadership and engages clients with a holistic view of marketing AI that includes people, process and technology.

Before co-founding Marketing Frontier, Melissa helped bring the Agile Marketing community together by co-founding the Agile Marketing Alliance. As Vice President of Marketing at Scaled Agile, she contributed to the SAFe framework, started the SAFe Business Agility podcast, and created the popular "Agile Marketing with SAFe" course.

Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs.

Melissa Reeve's latest articles

AI-integration-into-marketing-operations

Marketing artificial intelligence (AI)

How to unlock the true potential of AI with adaptive structure

Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.

Melissa Reeve | Feb 20, 2025 at 12:04 pm ET

Rethinking-content-governance-in-the-era-of-generative-AI

Marketing artificial intelligence (AI)

Guardrails and governance: How to protect your brand while using AI

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?

Melissa Reeve | Jan 3, 2025 at 8:37 am ET

Marketing artificial intelligence (AI)

How autonomous AI pipelines will transform marketing campaigns

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?

Melissa Reeve | Nov 13, 2024 at 9:56 am ET

Marketing artificial intelligence (AI)

5 ways to jump start AI adoption

Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.

Melissa Reeve | Oct 29, 2024 at 11:50 am ET

Marketing artificial intelligence (AI)

How to build fast, effective feedback loops in an AI-driven world

Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case.

Melissa Reeve | Sep 16, 2024 at 10:09 am ET

Marketing management

How marketing workflows will change with AI

It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?

Melissa Reeve | Aug 15, 2024 at 10:32 am ET

Marketing management

Why traditional marketing systems can’t keep up with AI and what to do about it

AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.

Melissa Reeve | Jul 19, 2024 at 1:52 pm ET

Marketing management

How to bridge the gap between creative marketers and marketing analysts

Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns.

Melissa Reeve | Jun 14, 2024 at 10:07 am ET

Content marketing

From creative briefs to conversations: The key to better marketing alignment

Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?

Melissa Reeve | May 21, 2024 at 1:34 pm ET